In a major move toward sustainability, EasyJet Holidays has unveiled its inaugural Impact Report, detailing its commitment to promoting sustainable holidays. This report is part of the company’s broader strategy to make environmentally conscious travel choices affordable and accessible for a larger group of travelers. EasyJet Holidays’ sustainability initiatives cover a range of efforts, from achieving net-zero emissions to championing responsible tourism and developing destination-focused sustainability projects.
EasyJet’s Sustainability Goals for the Future
The company outlined its commitment to several initiatives to achieve sustainability in the tourism industry:
- Net-zero emissions: EasyJet Holidays is working towards minimizing its environmental impact, aiming to achieve net-zero emissions over time.
- Certified sustainable offerings: The company plans to expand its range of certified sustainable travel options, ensuring that customers can choose eco-friendly holidays.
- Destination sustainability projects: EasyJet is keen on supporting local communities through destination-specific sustainability efforts.
- Responsible tourism: The company is advocating for tourism practices that promote responsible behavior through certifications and education.
- Sustainability education: EasyJet is committed to educating both travelers and suppliers on sustainable practices.
Key Partnerships to Drive Sustainability
The company also announced that it is partnering with several stakeholders to promote sustainable practices in the industry. Through collaborations with organizations such as the Global Sustainable Tourism Council and various hotel partners, EasyJet Holidays is increasing awareness and adoption of sustainability in the travel industry.
- Sustainability certifications: The company is working with hotels to earn internationally recognized sustainability certifications. This collaboration helps travelers make eco-friendly choices without incurring additional costs.
Progress in 2024: Steps Toward Sustainability
In 2024, EasyJet Holidays has already made significant strides towards meeting its sustainability goals:
- Animal welfare policy: The company introduced a comprehensive animal welfare policy, ensuring ethical practices in the tourism sector.
- Electric vehicle (EV) transfers: Partnering with local service providers, EasyJet introduced electric vehicle transfers in Greece, further minimizing its carbon footprint.
- Sustainable tourism training: The company helped over 300 hotels in Spain, Greece, and Turkey complete sustainability training courses provided by the Global Sustainable Tourism Council (GSTC).
Notably, EasyJet’s new electric transfer fleet in Rhodes, Greece has successfully transported more than 5,200 passengers over 152,000 kilometers, saving the equivalent of 27 tonnes of CO₂.
Supporting Smaller Communities and Local Economies
EasyJet Holidays is not only focusing on sustainability but also on supporting smaller communities. By prioritizing lesser-known destinations, the company is offering travelers authentic experiences while also benefiting local economies. This focus on smaller communities has led to:
- Increased employment opportunities: By directing tourism to lesser-known areas, EasyJet is helping boost year-round employment in places like Akureyri, Iceland.
- Food waste reduction: In collaboration with the Winnow AI Technology, EasyJet achieved a 56% reduction in buffet waste at Bahia Principe Sunlight Costa Adeje, which resulted in an estimated saving of over €100,000 in food costs over the course of a year.
Industry Partnerships to Propel Sustainable Tourism
EasyJet Holidays has partnered with several key organizations in a bid to drive broader change in the travel industry. These partnerships are instrumental in pushing for long-term sustainability and responsible tourism practices.
The company has formed collaborations with the following organizations:
- UN Tourism: EasyJet Holidays is working with UN Tourism to create the first-ever tourism-specific ESG (Environmental, Social, and Governance) Framework.
- ICRT Global: As a founding partner of the International Centre for Responsible Tourism (ICRT), EasyJet is supporting education on responsible tourism.
- ABTA: EasyJet is working with the UK’s leading travel association, ABTA, to drive sustainability goals in the industry.
Looking Forward
The release of the Impact Report marks a critical milestone for EasyJet Holidays, showcasing its growing commitment to sustainable travel. Despite the progress already made, EasyJet recognizes that much more work lies ahead to meet both short-term and long-term sustainability targets. However, the company’s continued collaboration with partners and stakeholders will play a crucial role in driving the global transition towards sustainable tourism.
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