The Dharampal Satyapal (DS) Group is ramping up its presence in the hospitality sector, aiming to grow its portfolio to 10–12 properties by 2027. With a planned investment of INR 1,000 crore, the group is targeting both metro cities and high-potential tier-II and tier-III markets. Nathan Andrews, Business Head of Hospitality, DS Group shares insights into the group’s strategy, which includes adding 800 rooms by 2026, leveraging global partnerships, and focusing on sustainable growth in high-demand regions. He also added that the hospitality division of the brand, which currently contributes 2.5% to the group’s total revenue, is positioned to play a key role in shaping DS Group’s future.
DS Group has announced plans to expand its hospitality portfolio to 10–12 properties by 2027. Could you share insights into the strategy driving this growth?
DS Group’s expansion strategy focuses on a balanced portfolio, spanning metro cities as well as tier-II and tier-III locations. This approach ensures a diversified market presence, catering to both luxury and value-driven segments while aligning with long-term industry trends and demand dynamics.
With an investment of INR 200 crore in expanding existing assets, what is the expected contribution of hospitality to the overall business portfolio?
Our projected investment in the hospitality division for the next few years is approximately INR 1000 crores. We are committed to funding this growth through a combination of internal resources and strategic partnerships. Currently, hospitality contributes 2.5% of the total revenue for the DS Group.
How have the occupancy rates and ARR (Average Room Rates) performed across DS Group properties in the last fiscal year? What are your projected RevPAR and room inventory targets for 2025 and beyond?
All the hospitality properties of DS Group have consistently outperformed competitive benchmarks in both occupancy and ARR. We expect this momentum to continue, driven by tactical asset positioning and operational efficiencies.
Are there any new hospitality projects or markets that DS Group is eyeing for future expansion?
DS Group currently operates in six cities, and the scope for expansion remains extensive. Our properties include the Radisson Blu Guwahati, Intercontinental Jaipur, Renaissance Bengaluru, Namah in Corbett and Nainital and Holiday Inn Express in Kolkata. As outlined in our strategy, we are evaluating new locations where we do not have a presence, ensuring alignment with market potential and feasibility.
The demand for hotels is on the rise, as more people are traveling, and India is increasingly becoming an investment hub, which is boosting tourism. Corporate travel, meetings, and conferences are in full swing, indicating a strong recovery in the hospitality industry. We anticipate significant growth driven by the rising ambitions of Indians and India’s emergence as a premier investment destination.
With a focus on tier-II and tier-III cities, which specific regions are you targeting for new properties?
Our focus is on metro cities as well as high-potential tier-II and tier-III locations, driven by market demand and strategic fit.
How does the planned addition of 800 rooms by 2026 align with market demand trends in high-growth areas? What sets DS Group’s hospitality ventures apart in the competitive 4–5-star segment?
DS Group’s hospitality expansion aligns with sustained market demand in key high-growth regions, as indicated by market research. To ensure long-term relevance and differentiation, we invest in state-of-the-art properties designed in collaboration with best-in-class designers. This approach ensures our hotels remain contemporary and competitive well beyond their launch.
The northeastern and eastern regions of India have been highlighted as key markets for DS Group. Could you share more about your investments and growth strategy in these regions?
The northeastern and eastern regions of India are pivotal to DS Group’s long-term hospitality strategy due to their untapped potential, growing tourism infrastructure, and increasing interest from both domestic and international travelers. The region is witnessing a surge in demand for quality accommodations, driven by the growth of leisure tourism, corporate travel, and the government’s focus on regional connectivity and infrastructure development.
DS Group is actively exploring opportunities for both city hotels and resort developments in these areas. The focus is on creating premium properties that cater to diverse traveler needs while reflecting the unique culture and natural beauty of these regions. Each investment decision is carefully evaluated based on land availability, market feasibility, and long-term growth prospects.
The group’s current presence in the northeast, exemplified by the Radisson Blu Guwahati, serves as a benchmark for quality and service excellence. Building on this success, DS Group aims to expand its footprint further by targeting emerging destinations and high-demand cities in the region.
How do you plan to position DS Group’s hospitality division as a market leader in India?
DS Group’s vision for its hospitality division is rooted in establishing a strong presence as a premier asset owner and developer in the Indian hospitality sector. The group’s strategy is built on delivering high-quality properties that are meticulously designed, expertly developed, and managed by globally recognized hospitality brands. This ensures that each property not only meets but exceeds the expectations of discerning travelers while aligning with the operational standards of top-tier management companies.
Rather than focusing on direct consumer branding, DS Group takes pride in its role as a behind-the-scenes enabler of exceptional guest experiences. By collaborating with trusted international hotel operators, the group leverages their expertise in marketing, operations, and guest services to create properties that are synonymous with luxury, comfort, and reliability. This approach allows DS Group to maintain a competitive edge in the hospitality industry while achieving sustainable growth.
From an asset investment and development perspective, DS Group emphasizes innovative design, superior infrastructure, and long-term relevance.
How critical are partnerships, such as the one with Radisson Hotel Group, to DS Group’s hospitality strategy? Are there plans to bring in more global partnerships or unique concepts to further elevate the brand?
DS Group’s success in the hospitality segment is built on strong partnerships with globally recognised hotel management companies. The decision on brand affiliation and operator selection for each property is based on market suitability, brand confidence, and strategic alignment with our long-term growth objectives.
