Tuesday, May 13, 2025
Cross Hotels & Resorts is setting a bold new standard in Batam’s hospitality scene with the unveiling of two innovative, dual-branded lifestyle properties—Cross Batam The Mix and Cross Vibe Batam The Mix. Strategically located within The Mix, a cutting-edge integrated development in Pasir Putih, Batam Centre, these hotels are purposefully designed to meet the evolving expectations of modern travelers. With bold architecture, expansive social spaces, and tailored experiences, the properties cater to style-driven leisure guests, wellness seekers, digital nomads, and business professionals alike. Offering a seamless blend of comfort, connectivity, and vibrant energy, this dynamic hotel duo positions Batam as a rising regional hub for next-generation travel and urban exploration.
Cross Hotels & Resorts Expands Presence in Batam with Two New Lifestyle Properties at The Mix Development
Cross Hotels & Resorts has unveiled plans to launch two distinctive lifestyle hotels in Batam, Indonesia—Cross Batam The Mix and Cross Vibe Batam The Mix. Positioned within The Mix, a landmark integrated complex in the heart of Pasir Putih, Batam Centre, these dual-branded properties aim to revolutionize the island’s hospitality scene through bold architectural design, energetic social environments, and immersive guest experiences tailored to the needs of modern, trend-conscious travelers.
This innovative project is being developed by PT MIG Putra Indonesia, a strategic joint venture between PURI Group Indonesia and Rima Properties Group Malaysia. Marking its second significant venture in Batam, Cross Hotels & Resorts’ latest launch underscores its strengthened commitment to shaping the island into a vibrant hub for lifestyle-focused travel and business gatherings and leisure travel.
These two hotels are thoughtfully designed to accommodate a wide spectrum of guests—from short-stay visitors arriving from Singapore to Indonesian families, Gen Z adventurers, wellness-focused guests, and business professionals organizing meetings and events. With excellent accessibility—just minutes from both the Batam Centre Point International Ferry Terminal and Hang Nadim International Airport—guests benefit from seamless travel connections.
Whether guests are seeking holistic wellness experiences, vibrant rooftop venues, kid-friendly amenities, or sophisticated event spaces, Cross Batam The Mix and Cross Vibe Batam The Mix deliver a stylish and functional retreat. Each property is infused with lifestyle-centric design and features that cater to collaboration, creativity, and relaxation. Culinary programs, wellness services, and communal areas further enhance the guest journey, offering memorable stays that reflect Batam’s rising status as a key regional tourism and business hub.
These latest additions not only highlight Cross Hotels & Resorts’ regional growth strategy but also reinforce its mission to develop immersive hospitality experiences that resonate with the evolving expectations of today’s global traveler.
Harry Thaliwal, CEO of Cross Hotels & Resorts, commented: “This partnership is a proud milestone for our team and underscores the strength of our dual-brand strategy in vibrant destinations like Batam. We are honoured to collaborate with PT MIG Putra Indonesia on this visionary project. With Cross bringing our signature ‘Luxury by Design’ approach and Cross Vibe infusing youthful energy through ‘Stay, Chill, Enjoy’, we are confident that these hotels will redefine the guest experience and accelerate Batam’s evolution as a regional lifestyle and business destination. This deal reflects our belief in the immense potential of Batam and our continued mission to deliver owner value through meaningful partnerships.”
Wagiman, President Director of PT MIG Putra Indonesia, stated: “It is an honour and a privilege to cooperate with Cross Hotels & Resorts in developing The Mix Project. This collaboration marks a significant milestone, not just for our businesses, but for the guests, travellers, and communities we both serve. Together, we are combining our shared commitment to excellence, service, and innovation to create truly elevated experiences. We look forward to a successful journey ahead, one that brings growth, opportunity, and lasting impact.”
Evan Burns, Country Manager – Indonesia, Cross Hotels & Resorts, added: “These hotels are designed to
become more than just places to stay; they’ll be places to gather, to celebrate, and to experience Batam through a fresh lens. This expansion reflects our commitment to shaping meaningful guest journeys that go beyond the expected.”
Cross Batam The Mix will feature expansive suite accommodations starting at one hundred fifteen square meters, offering sophisticated living spaces and modern kitchenettes designed for guests who value spaciousness, contemporary comfort, and intuitive layouts. In contrast, Cross Vibe Batam The Mix, housed within the striking twenty-three-storey Iconic View Tower, delivers a bold and vibrant stay experience crafted for today’s youthful, design-savvy travelers seeking an energetic atmosphere.
The phased launch of both hotels is planned to begin in 2027, with full-scale operations expected by 2028. Once completed, they will serve as the centerpiece of a dynamic, multi-functional community that integrates upscale residences, entertainment venues, retail outlets, and leisure destinations—representing a forward-thinking vision for Batam’s urban transformation.
Cross Hotels & Resorts currently manages a diverse portfolio of thirty properties across Thailand, Indonesia, Vietnam, and Japan under six distinctive lifestyle and boutique brands: Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura.
