Cross Hotels & Resorts is set to enhance its presence in Indonesia with the signing of a Hotel Management Agreement (HMA) with PT Bali Penida Jaya for CROSS CELESTA NUSA PENIDA—a groundbreaking luxury eco-resort redefining sustainable hospitality.
Perched atop the dramatic cliffs of Nusa Penida, this five-star retreat will offer breathtaking views of Kelingking Beach and the Indian Ocean, seamlessly blending luxury with eco-conscious design. Slated to open in 2027, the resort will feature 61 exclusive tented villas, each designed to deliver an immersive nature-inspired experience while upholding sustainability at its core.
Guests will enjoy world-class amenities, including infinity pools, a rejuvenating spa, a fitness and recovery center, a signature restaurant, and versatile event spaces catering to both weddings and corporate gatherings.
A collaboration between Cross Hotels & Resorts, PT Bali Penida Jaya, Escape Nomade (sustainable architecture), and SHL (landscaping experts), the project aims to minimize environmental impact while promoting sustainable tourism in Nusa Penida, an emerging global travel hotspot.
This latest expansion reinforces Cross Hotels & Resorts’ commitment to Indonesia, adding to its growing regional portfolio. With six distinctive brands—Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura—the company continues to solidify its position as APAC’s premier alternative to global hotel chains.
“This landmark development further solidifies our expansion strategy in Indonesia. Our collaboration with PT Bali Penida Jaya underscores our ability to drive performance, elevate market positioning, and create long-term value for owners. Moreover, with our commitment to responsible tourism, this project is designed to minimize environmental impact through its tented villa concept, ensuring minimal land disruption while supporting sustainable tourism efforts.” said Harry Thaliwal, CEO of Cross Hotels & Resorts.
Ivan Sindoro, CEO of PT Bali Penida Jaya, commented: “We have envisioned more than just a place to stay—we have crafted an experience where travelers can immerse themselves in Nusa Penida’s breathtaking beauty and rich cultural heritage. By seamlessly blending modern comforts with authentic spirit of the island, we offer a sanctuary where relaxation, adventure, and discovery harmoniously coexist. This milestone marks our unwavering commitment to redefining hospitality on the island, and we look forward to welcoming guests to experience a destination that is as inspiring as it is serene. Partnering with Cross Hotels & Resorts was also a strategic choice, leveraging their global distribution and innovative hospitality approach to set a new benchmark for the destination.”
Evan Burns, Indonesia Country Manager of Cross Hotels & Resorts, added: “Our ‘Luxury by Design’ philosophy comes to life in this destination, offering a distinctive stay in a location that is growing in appeal. This project reinforces our commitment to bringing premium experiences to Indonesia.”
Cross Hotels & Resorts continues to drive excellence in hospitality, delivering high-performance solutions that surpass stakeholder expectations. This new addition strengthens the company’s Indonesia portfolio, further solidifying its position as a leading force in the country’s dynamic hospitality sector.
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