Costa Rica: Marriott’s St. Regis Papagayo to Redefine Sustainable Luxury Travel in the Region – Travel And Tour World

Marriott International is preparing to elevate Costa Rica’s position in the global luxury travel market with the introduction of its prestigious St. Regis Hotels & Resorts brand to the country for the very first time. A signing agreement with developer Solana PA, S.R.L. sets the stage for the launch of The St. Regis Papagayo, a stunning new resort nestled on the sun-kissed shores of the Gulf of Papagayo in Guanacaste, one of Costa Rica’s most sought-after tourism regions.

Construction is scheduled to begin in July 2025, with the grand opening projected for early 2027. Located just 25 minutes from Liberia International Airport, the new resort is poised to become a beacon of luxury in Central America, combining tropical seclusion with world-class hospitality.

Marriott’s expansion in Costa Rica arrives amid a surge in demand for premium travel experiences throughout the Caribbean and Central America. With recent luxury openings including Nekajui, a Ritz-Carlton Reserve, and Waldorf Astoria Costa Rica Punta Cacique, the region is undergoing a hospitality renaissance—one that Marriott is helping lead with its flagship brands.

The new St. Regis resort will not only enhance Costa Rica’s appeal to high-end travelers but also align with Marriott’s broader commitment to sustainable, upscale development in emerging tourism markets.

What to Expect at The St. Regis Papagayo

When completed, The St. Regis Papagayo will offer a comprehensive portfolio of luxury accommodations, fine dining, wellness, and leisure facilities:

• 120 luxury hotel rooms designed for privacy and comfort
• 143 branded residences for extended-stay and residential guests
• Six world-class dining venues, including:
  • Casa Club for casual beachfront fare
  • The Cliff, blending Japanese and Costa Rican culinary influences
  • Beach Club & Grill
  • Signature St. Regis Bar & Speakeasy
• St. Regis Library
• Multiple swimming pools and spa facilities
• An exclusive beach club with private access
• Sophisticated event and meeting spaces

Each element of the resort is designed to reflect the St. Regis legacy of refined luxury, while incorporating the relaxed charm and natural beauty of Costa Rica’s Pacific coast.

Strategic Significance for Marriott and Costa Rica

This landmark development underscores Marriott International’s commitment to expanding its luxury portfolio in key global destinations. According to Uriel Burak, Marriott’s Vice President of Development for the Caribbean and Latin America (CALA), Costa Rica’s ongoing tourism growth—especially in the luxury sector—makes it a natural fit for the St. Regis brand.

The Guanacaste province, known for its lush tropical landscapes, pristine beaches, and eco-conscious traveler appeal, is quickly becoming a preferred destination for affluent tourists from North America and Europe. The new resort is expected to cater to this sophisticated demographic while supporting local employment and sustainable tourism initiatives.

This move is part of Marriott’s broader regional strategy, which includes recent announcements such as the JW Marriott All-Inclusive Costa Elena. With these developments, Marriott is solidifying its role as a leading player in the luxury and all-inclusive segments across Latin America.

Costa Rica’s Rising Status in Global Luxury Travel

Costa Rica has long been a favorite among nature enthusiasts and adventure travelers, but in recent years, it has rapidly emerged as a hotspot for luxury tourism. The country’s reputation for sustainability, biodiversity, and high-quality hospitality infrastructure continues to draw discerning travelers seeking exclusive and eco-conscious experiences.

The arrival of The St. Regis Papagayo represents a bold endorsement of Costa Rica’s potential as a premium destination and is expected to attract an elite clientele seeking world-class service, exceptional design, and immersive cultural engagement.

Costa Rica’s government and tourism board have actively supported initiatives that blend environmental stewardship with high-end tourism, making the country a model for luxury sustainable travel in the region.

Growth Trends in Luxury Hospitality in Latin America

According to industry reports, the Caribbean and Central America luxury hospitality market is experiencing unprecedented growth, fueled by increased international arrivals, improved air connectivity, and demand for branded residences and wellness travel.

Key factors driving this trend include:

• Rising affluent traveler demographics from the U.S., Canada, and Europe
• Expanding air routes to regional airports like Liberia (LIR) and San José (SJO)
• Increased interest in all-inclusive luxury resorts and experiential stays
• A surge in branded residential offerings catering to long-stay and second-home markets

The St. Regis debut positions Marriott to capitalize on these dynamics by offering one of the world’s most respected luxury brands in a market ready for expansion.

Marriott’s Commitment to Sustainable Development

Marriott has emphasized that The St. Regis Papagayo will integrate environmentally responsible practices into every phase of its development and operation. The project will aim to meet or exceed Costa Rica’s sustainable tourism standards, including:

• Use of eco-conscious materials
• Low-impact design respecting natural landscapes
• Waste reduction and water conservation systems
• Support for local employment and community engagement

This approach aligns with Marriott’s global sustainability goals and Costa Rica’s reputation as a leader in green tourism.

What This Means for Travel Advisors and the Luxury Market

For travel advisors, the announcement of The St. Regis Papagayo opens new opportunities in high-end travel planning. The resort’s proximity to Liberia International Airport, expansive amenities, and connection to the Marriott Bonvoy program make it an attractive option for both FIT and group clients.

Whether for honeymoons, wellness retreats, destination weddings, or upscale eco-tours, the property is poised to become a must-book luxury destination in the region.

Advisors can also benefit from Marriott’s commissionable rates, loyalty program incentives, and tailored support through its luxury sales network.

Conclusion: A Bold New Chapter for Costa Rica and St. Regis

The debut of The St. Regis Papagayo marks a defining moment for Costa Rica’s tourism industry and a significant milestone in Marriott’s luxury expansion strategy. With its idyllic location, refined amenities, and strong commitment to sustainability, the resort is set to become one of Central America’s most exclusive addresses.

As travel trends continue to favor meaningful, luxurious, and immersive experiences, Marriott’s latest move ensures that Costa Rica remains firmly on the map for elite travelers worldwide.

Travelers seeking beachfront serenity, cultural connection, and legendary service will soon find it all on the shores of Papagayo—under the iconic banner of St. Regis.