China’s IAAPA Expo Asia 2025 In Shanghai Attracts Over 7,000 Attendees From 85 Countries, Setting A New Standard For Global Networking And Innovation In The Attractions Industry – Travel And Tour World

The IAAPA Expo Asia 2025, held at the Shanghai New International Expo Center (SNIEC), concluded with resounding success, drawing a record-breaking 7,093 verified attendees from 85 countries. This major event, which spanned three days of networking, innovation, and inspiration, has undeniably set a new benchmark for the global attractions industry. The Expo became the perfect platform for industry leaders, professionals, and innovators to gather, share ideas, and explore the future of entertainment and attractions.

With over 350 exhibiting companies showcasing groundbreaking products, services, and technologies, the event offered an unparalleled opportunity to explore the cutting-edge developments shaping the future of the sector. The Expo’s diverse global audience included over 5,600 qualified buyers, further underscoring its international appeal and importance.

The overwhelming turnout, coupled with the extensive participation of global buyers and exhibitors, highlights the growing significance of IAAPA Expo Asia as a must-attend event in the attractions industry. It also reflects the industry’s resilience and constant drive toward innovation, offering a glimpse into the exciting advancements that will shape the future of attractions across the globe.

The IAAPA Expo Asia 2025 wrapped up today at the Shanghai New International Expo Center (SNIEC), marking the end of three exhilarating days of networking, innovation, and inspiration within the global attractions industry. A total of 7,093 verified attendees out of 8,016 registered participants gathered in the vibrant environment, eager to explore the future of attractions and entertainment. The event’s trade show floor also hosted 5,651 qualified buyers from 85 different countries, showcasing a truly global reach.

Boasting over 350 exhibiting companies, the show floor became a dynamic center of innovation and exploration, highlighting the latest products, services, and technologies that are driving the future of the industry.

This year’s theme, “Find Possible,” was brought to life through carefully crafted programming aimed at sparking creativity and pushing boundaries. Attendees participated in engaging educational sessions, exclusive networking opportunities, and unique EDUTour experiences that promoted valuable insights and innovative thinking.

Key moments from the event included the exciting Opening Ceremony, the memorable Opening Reception at Shanghai Disneyland, and an exclusive behind-the-scenes EDUTour of the newly opened LEGOLAND Shanghai. The Expo also featured prominent industry figures, such as Jill Estorino, President and Managing Director of Disney Parks International, and Cecilia Qin, Vice President of Trip.com Group, the world’s second-largest online travel agency.

“IAAPA Expo Asia 2025 delivered an impressive experience,” said Jakob Wahl, President and Chief Executive Officer of IAAPA. “As an association, we take great pride in creating spaces where people and ideas come together. The connections made here in Shanghai—like those at all IAAPA events—are the foundation of lasting partnerships and continued collaboration across the global attractions industry.”

“Shanghai continues to play a pivotal role in shaping the future of the attractions industry in the Asia-Pacific region,” said Jack Chan, Executive Director and Vice President of IAAPA Asia-Pacific. “Hosting IAAPA Expo Asia 2025 here reinforces our commitment to supporting this dynamic market. Through the Expo, IAAPA brings together global expertise, local innovation, and unmatched opportunities for collaboration—strengthening the industry not just in China, but across the entire region.”

The IAAPA Expo Asia 2026 is scheduled to be held from June 9-12 in Hong Kong, China. To date, 206 companies have secured a total of 5,382 square meters of exhibit space for the event.

The IAAPA Expo Asia 2025 in Shanghai attracted over 7,000 attendees from 85 countries, showcasing groundbreaking innovations and setting a new standard for global networking and industry advancement in attractions and entertainment.

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