Tuesday, June 17, 2025
China is taking significant strides in enhancing its tourism ties with Kazakhstan, as the two nations mark the opening of the Year of Tourism in Astana. This initiative underscores China’s commitment to fostering deeper bilateral relations, focusing on increasing tourist exchanges, cultural understanding, and mutual growth within the tourism sector. Through this collaborative effort, both countries aim to expand their tourism markets, promote regional integration, and create new opportunities for travelers and businesses alike.
On June 16, the National Museum of Kazakhstan in Astana hosted the grand opening of the Year of China Tourism in Kazakhstan with the exhibition “Silk and the Silk Road: From China to Kazakhstan.” This major cultural event was reported by the Tourism Industry Committee, marking a significant milestone in the growing bilateral relationship between Kazakhstan and China. The exhibition, which highlights the ancient and rich history of the Silk Road, showcased the deep cultural, historical, and trade links that have long existed between the two nations.
The event saw a wide array of attendees from both countries, including key officials, tourism industry leaders, and museum representatives. The presence of such distinguished figures underscored the importance of the occasion. Kazakhstan and China have enjoyed strong ties for decades, and this event served to highlight the increasing importance of tourism as a powerful bridge connecting their peoples. The exhibition itself was not just a showcase of historical artifacts but also a celebration of the long-standing and evolving cooperation between the two nations in various sectors, including trade, culture, and, notably, tourism.
In his address, a Kazakh government official emphasized the importance of the robust and enduring ties between Kazakhstan and China. He highlighted the significant role that tourism plays in bringing people from both countries closer together. According to him, tourism serves as an essential tool in fostering mutual understanding and promoting cultural exchange. He pointed out that under the Belt and Road Initiative, Kazakhstan and China have seen increased cooperation in various fields, including infrastructure, trade, and cultural exchange. However, tourism remains a central focus, acting as both a catalyst for economic growth and a powerful force in strengthening cross-cultural relations.
The official also proposed several key initiatives to further enhance tourism collaboration between Kazakhstan and China. One of the key proposals introduced was the Welcome Chinese program, which aims to improve the overall experience for Chinese visitors to Kazakhstan. This initiative seeks to make travel between the two countries more accessible and welcoming by offering tailored services and enhancing the visitor experience. By better accommodating Chinese tourists, Kazakhstan hopes to solidify its position as a top destination for Chinese travelers in Central Asia.
Another noteworthy initiative discussed at the event was the proposal for a unique border marathon. This event would combine tourism, sport, and culture, offering visitors a chance to engage in physical activity while exploring the diverse landscapes and rich cultural heritage of both Kazakhstan and China. The marathon would not only promote tourism in both countries but also encourage healthy living and foster cross-border cooperation. This ambitious idea is part of a broader effort to use innovative events to attract tourists and strengthen bilateral tourism ties.
Additionally, the government official emphasized the importance of academic exchanges between tourism universities in Kazakhstan and China. This initiative would allow students and professionals in the tourism sector from both countries to learn from each other, share best practices, and collaborate on research and development projects. By strengthening educational ties, Kazakhstan and China aim to build a strong foundation for long-term collaboration in the tourism industry.
The Year of Kazakhstan Tourism in China, which took place in 2024, marked a significant step forward in the mutual development of tourism between the two nations. During this year, 37 events were held across China’s largest cities, showcasing Kazakhstan’s diverse tourist attractions and rich cultural heritage. These events played a vital role in raising awareness about Kazakhstan as a premier tourist destination in Central Asia. As a result, the number of Chinese tourists visiting Kazakhstan soared, with the country welcoming 655,000 visitors from China in 2024. This marked a remarkable 78% increase in Chinese tourist arrivals compared to 2023, when Kazakhstan had received 367,000 Chinese visitors.
This impressive growth in tourist arrivals reflects the growing popularity of Kazakhstan as a travel destination for Chinese tourists. The events held throughout China helped to foster stronger tourism ties, promote Kazakhstan’s unique attractions, and create new opportunities for collaboration in the tourism sector. The increased number of Chinese tourists is also expected to have a positive impact on Kazakhstan’s economy, generating revenue and supporting local businesses in the hospitality, travel, and service industries.
In addition to the economic benefits, the surge in Chinese visitors underscores the importance of tourism as a tool for cultural diplomacy. By welcoming tourists from China, Kazakhstan not only boosts its tourism industry but also strengthens its cultural ties with one of its most important international partners. This increased flow of visitors also provides opportunities for Kazakhstan to showcase its rich cultural heritage, diverse landscapes, and unique attractions, including the scenic beauty of its vast steppes, historical landmarks, and vibrant cities.
China is leading the charge in strengthening bilateral tourism ties with Kazakhstan as part of the Year of Tourism opening in Astana, aiming to boost tourist exchanges, cultural connections, and regional growth.
Looking ahead, the government of Kazakhstan remains committed to further developing tourism as a strategic priority. Building on the success of the Year of Kazakhstan Tourism in China, the country is focusing on expanding its tourism offerings and improving infrastructure to better accommodate international visitors. Kazakhstan is also looking to enhance its global image as a tourist destination by promoting sustainable tourism practices and preserving its cultural and natural resources for future generations.
The opening of the Year of China Tourism in Kazakhstan with the “Silk and the Silk Road” exhibition represents a significant milestone in the bilateral relationship between Kazakhstan and China. By fostering deeper ties through tourism, both nations are not only promoting economic growth but also building long-lasting friendships based on shared cultural values and mutual respect. As both countries continue to explore new avenues for cooperation, tourism will undoubtedly remain a central pillar in their ongoing partnership.
