China, France, Saudi Arabia, Australia, UK, US, UAE, and Canada Unite at DES2025 to Shape the Future of Artificial Intelligence, Industry 4.0, and Smart Economy Strategies in the World’s Most Influential Digital Transformation Forum – Travel And Tour World

The future of business, technology, and global innovation is being prepared to take shape in Málaga, Spain, where the Digital Enterprise Show 2025 (DES2025) is being positioned as the most influential event on the international calendar for digital transformation. Scheduled to be held from June 10 to June 12, 2025, the show is expected to turn the city into a global capital of enterprise intelligence, technological disruption, and industry evolution. Participating nations include Argentina, Australia, Canada, China, Egypt, France, Germany, India, Japan, Mexico, Saudi Arabia, South Korea, the UAE, the UK, and the USA, among many other countries actively driving digital innovation and transformation.

At the heart of this transformation, artificial intelligence (AI) is being recognized as the foundational nervous system of modern businesses—mirroring the role of the human brain in coordinating and enabling every function. Through DES2025, companies will be shown how AI is being deployed to process data, automate systems, synchronize operations, and create responsive, agile organizations capable of navigating an ever-changing economy.

DES2025 and the Role of AI in Business as a Digital Nervous System

The rise of AI is being celebrated not as an isolated innovation, but as a structural force that integrates all technological elements of a business ecosystem. Vast data streams are being processed, departments are being synchronized, and automated decisions are being executed in real-time—all through AI. It is being illustrated how businesses are being empowered to respond to market trends swiftly, optimize resources, and drive predictive strategy. Just as the brain coordinates all bodily systems, AI is being positioned at DES2025 as the digital core of the intelligent enterprise.

This vision will be unveiled through keynote presentations, live demonstrations, and strategic forums that will highlight how AI is being combined with analytics, cloud, IoT, XR, and automation to achieve end-to-end transformation across sectors.

The Digital Business World Congress: A Global Nexus of Ideas and Leadership

Within DES2025, the Digital Business World Congress (DBWC) is being organized as a centerpiece of global thought leadership. Over 500 speakers are being scheduled to lead more than 350 expert-led content sessions. These sessions will be distributed across nine industry verticals, six C-level agendas, and seven concurrent auditoriums, creating a dense and interactive program that caters to every major sector affected by technological disruption.

The industries being explored include:

• Banking & Insurance
• Retail & E-Commerce
• Tourism & Hospitality
• eMobility & Smart Cities
• Health
• Media & Entertainment
• Public Sector
• Telecommunications
• Manufacturing

Participants will also be immersed in cross-sector discussions that cover technologies such as:

• AI & Machine Learning
• Data & Predictive Analytics
• Blockchain & Web 3.0
• Cybersecurity & Privacy
• Internet of Things (IoT)
• Extended Reality (VR, AR, XR)
• MarTech & Apps
• Multicloud and Hybrid Cloud
• Automation and Connectivity

Each vertical forum is being carefully designed to showcase successful transformations, highlight new business models, and facilitate strategic dialogue between experts and industry disruptors.

Málaga to Be Positioned as the Epicenter of Digital Europe

The city of Málaga, located on Spain’s southern coast, is being transformed into the global center of enterprise innovation during DES2025. The event is being hosted at the Trade Fairs and Congress Center of Málaga (FYCMA), one of the country’s most modern and accessible venues.

Málaga’s Pablo Ruiz Picasso International Airport, just nine kilometers from the venue, is offering direct access from major European cities. Its high-speed AVE rail system, dense motorway connections, and an urban fleet of over 3,000 taxis are ensuring seamless transportation to and from the venue.

Retail Tech Fest: Europe’s Leading Retail Innovation Platform

Retail Tech Fest, which is being co-hosted by Adigital and DES2025, is being envisioned as the premier convergence point for the European retail and e-commerce sectors. With Spain emerging as the fourth fastest-growing e-commerce market in Europe, and 5.7 percent of the nation’s GDP now linked to digital retail, the event is being crafted to respond to the sector’s most urgent needs and greatest opportunities.

Among the highlights:

• Over 30 million Spanish consumers are now shopping online
• More than one billion packages are being delivered annually
• One in three SMEs in Spain is engaged in digital commerce
• Nine percent of SMEs have already expanded their reach across the EU
• Spain’s B2B retail sector is generating over €100 billion

The Fest is being structured to showcase:

• AI-driven personalization and automation
• Immersive shopping through VR and AR
• Sustainable practices and circular economy models
• Omnichannel to phygital retail transitions
• New digital payment systems
• Live shopping, social commerce, and conversational commerce
• End-to-end logistics and delivery chain automation

A curated conference agenda, demo exhibition space, and networking zone are being developed to attract decision-makers and innovators across the retail value chain.

Key Forces Behind Digital Business Transformation

At DES2025, the environment in which digital transformation is being pursued will be thoroughly examined. Attendees will be exposed to nine defining forces currently reshaping global business:

1. Exponential Technologies: AI, ML, IoT, AR/VR are being integrated across functions.
2. Data as an Asset: Business intelligence is being derived from real-time analytics.
3. Consumer Behavior Shifts: Speed, personalization, and convenience are being demanded.
4. Digital-First Competition: Startups are entering and disrupting traditional markets.
5. Cybersecurity: As data volume rises, so does the risk, requiring stronger protection.
6. Regulatory Pressure: GDPR and international policies are being strictly enforced.
7. Digital Ecosystems: Businesses are being encouraged to collaborate across platforms.
8. Culture and Skills: Workforce transformation is being required to keep pace with technology.
9. Sustainability: Green technologies and energy efficiency are being prioritized.

These dynamics are being showcased not only as technological shifts, but as cultural, operational, and strategic imperatives.

The Hosted Buyer Program: VIP Engagement at DES2025

An exclusive Hosted Buyer Program is being launched to provide tailored benefits to C-level professionals and senior decision-makers responsible for purchasing and integrating technology. Running from June 10 to June 12, the program is being curated to support CIOs, Chief Procurement Officers, and Technology Buyers across industries.

Participants will receive:

• Complimentary transportation (flight/train) within Europe
• Two nights’ stay in a four-star hotel with breakfast
• Honour Pass with VIP lounge access and conference entry
• Personalized meeting agendas with suppliers (minimum 5)
• Entry to exclusive events:
  • Welcome Party
  • CIO Summit Lunch / Leadership Lunch
  • Closing Party & Cocktail
  • Shuttle transportation to all scheduled venues

Backed by Strategic Alliances and Institutional Partners

DES2025 is being supported by an expansive network of global companies, public institutions, and industry leaders:

Global Partners: Lenovo, Orange Empresas, ClearChannel, Banco Santander, T-Systems
Event Partners: Google, Oracle, Eurecat, Westcon Comstor, Fhios
DES Club Partners: Melilla, T2O, DE-CIX, Bizum
Guest Country Partner: Mexico
Institutional Support: Junta de Andalucía, Promálaga, CEPYME, ICEX
Research Partner: The Futurum Group
Industry Sponsors: Iberia Airlines, NH Hotels, City Sightseeing

Travel and Accommodation Experience

• Vueling Airlines – A leading Spanish low-cost airline based in Barcelona, known for its extensive European network and affordable travel options. Vueling connects Málaga with major cities across Europe, North Africa, and the Middle East.
• Iberia Airlines – Spain’s national flag carrier, headquartered in Madrid, offering long-haul and European flights. As a member of the Oneworld alliance, Iberia provides strong connectivity between Spain and the Americas.
• Air Europa – A prominent Spanish airline operated by Globalia, known for its modern fleet and comprehensive routes across Europe and Latin America. It serves as a key air bridge to Málaga from major international hubs.

Hotel Options for DES Attendees

• Barceló Málaga – A contemporary four-star hotel integrated with the high-speed AVE train station. It features modern design, premium amenities, and a unique steel slide in the lobby—ideal for business travelers seeking both convenience and style.
• Hotel Málaga Vibes – A stylish and vibrant hotel located close to Málaga’s beaches and downtown attractions. Designed for young professionals and tech-savvy travelers, it offers modern rooms and an energetic ambiance.
• Sol Guadalmar – A beachfront four-star hotel nestled in a tranquil coastal area. Operated by Meliá Hotels International, it offers panoramic sea views, resort-style facilities, and easy access to the airport and city center.

Cultural Attractions to Explore

• La Sagrada Família in Barcelona – Antoni Gaudí’s unfinished architectural masterpiece and a UNESCO World Heritage Site. This basilica is a symbol of Catalan creativity and one of Spain’s most visited landmarks.
• La Rambla – A famous pedestrian street in the heart of Barcelona, lined with cafes, flower stalls, street artists, and local markets. It offers a rich taste of everyday Catalan life and vibrant urban culture.
• Museo del Prado in Madrid – Spain’s premier art museum, renowned for its collection of European masterpieces. The museum showcases iconic works by Goya, Velázquez, Rubens, and other influential artists from the Renaissance to the 19th century.

From June 10 to 12, 2025, DES2025 is expected to mark a defining moment for digital enterprise transformation. Through the power of AI, the dynamism of global innovation, and the vision of future-ready leaders, businesses will be empowered to lead in an increasingly complex and connected world.