Saturday, May 24, 2025
Canada is playing a pivotal role in boosting tourism to St. Kitts in 2025 through a multi-faceted strategy that combines targeted Ontario roadshows, nationwide media exposure, and the launch of the Summer Unscripted campaign. By engaging nearly 500 travel agents across key cities surrounding Toronto and showcasing the destination in popular Canadian media outlets, the St. Kitts Tourism Authority is deepening trade relationships while inspiring consumer interest. These efforts, alongside exclusive travel offers tailored for the Canadian market, are driving increased visibility and visitor demand during the crucial summer and fall travel seasons.
As part of its strategic push to strengthen its footprint in the Canadian market, the St. Kitts Tourism Authority recently wrapped up a comprehensive multi-city roadshow across Ontario. This initiative is a key component of the island’s wider efforts to foster stronger ties with Canadian travel advisors while directly connecting with travelers in one of the country’s most vital outbound tourism regions.
Strategic Presence at Key Ontario Travel Expos
For the third consecutive year, St. Kitts led as the headline Destination Sponsor at the Granite Travel Trade Expos, a prominent series of travel industry showcases held throughout Ontario. Held from April 7 to 10, the destination was spotlighted in the Ontario cities of Windsor, Kitchener, Barrie, and Oshawa—chosen specifically for their close proximity to Toronto, which serves as the main gateway for Air Canada’s direct seasonal flights to St. Kitts running between November and April.
Over the course of the four-day event, St. Kitts connected with nearly 500 travel agents, using the platform to provide immersive training presentations, host a vibrant destination booth, and offer prizes that showcased the allure of the island. The events were fully booked, reflecting strong travel agent interest in the Caribbean as Canadian consumers look beyond traditional US destinations.
The decision to focus on cities surrounding Toronto aligns with the destination’s airlift strategy. With Toronto offering direct seasonal service to St. Kitts, the island is positioning itself as a viable winter escape for Canadian travelers seeking authentic, less crowded Caribbean experiences.
Expanding National Reach With Fall Trade Show Series
Looking ahead, St. Kitts is not slowing down. The Tourism Authority plans to participate in another round of Granite expos this November, covering additional Canadian markets such as Ottawa, Kingston, Vaughan, and Hamilton. These cities collectively offer significant untapped potential for outbound travel to the Caribbean and are well-connected through both digital and physical travel distribution channels.
The November roadshow series is expected to further consolidate the island’s presence among Canadian travel sellers and strengthen its relationship with agencies across both urban and suburban markets. By consistently engaging with agents and tour operators through these direct-to-trade activations, St. Kitts is building a solid foundation for year-round visitation from Canada.
Ongoing Training and Digital Engagement
Alongside its in-person trade initiatives, the St. Kitts Tourism Authority has maintained a strong focus on digital outreach, delivering a continuous series of online training sessions. These webinars are specifically crafted to inform Canadian travel advisors and agencies about the destination’s unique attractions, cultural highlights, and evolving tourism products.
Recent training sessions have featured tailored educational programs for leading Canadian travel agency networks, including TravelBrands and Global Agents. These efforts are designed to keep travel advisors well-informed on the latest developments in St. Kitts’ tourism landscape—from accommodations and attractions to seasonal offers and itinerary planning—ensuring they can confidently promote the destination to their clients.
Partnerships with top-performing online travel agencies like RedTag.ca are also reinforcing the destination’s visibility in the digital retail travel ecosystem. These collaborations aim to drive increased bookings through targeted content placements, incentive-based sales campaigns, and value-added packages that align with consumer behavior in the Canadian market.
Launch of the ‘Summer Unscripted’ Campaign in Canada
Coinciding with its trade engagement, St. Kitts has rolled out its “Summer Unscripted” campaign across Canada. This marketing initiative is designed to inspire Canadian travelers to experience the island through spontaneous, authentic, and unscripted moments.
Featuring a wide array of exclusive summer offers, including resort deals, cultural experiences, and culinary tours, the campaign is optimized for both direct consumer bookings and travel advisor promotions. It underscores the destination’s appeal as a tranquil, safe, and culturally rich Caribbean escape at a time when Canadians are increasingly seeking alternatives to mass tourism hotspots.
The campaign messaging taps into current travel trends among Canadians—especially the desire for meaningful, lesser-known getaways where travelers can unplug, unwind, and connect with local communities and traditions.
Elevated National Media Presence Across Canada
To maximize consumer awareness, the Tourism Authority has invested in widespread media outreach in Canada, securing significant exposure in top-tier platforms.
St. Kitts was recently featured on City TV’s “Breakfast Television,” where the island was recognized as one of four extraordinary destinations untouched by overtourism. This media spotlight effectively positioned St. Kitts as a premier choice for travelers looking to avoid crowded locales while still enjoying luxury and cultural depth.
Further exposure came through a fully dedicated half-hour episode on CHCH-TV’s “Next Destination,” a travel series that profiled the island’s scenic offerings, immersive activities, and warm hospitality. The episode provided an in-depth look at what visitors can expect, from lush landscapes and historical landmarks to eco-adventures and local cuisine.
Additional media placements have appeared in influential Canadian publications such as Foodism, VITA Magazine, BOLD Traveller, and CHCH-TV’s Morning Live. Collectively, these media activations are elevating the island’s profile during the critical summer and fall booking windows.
A Growing Caribbean Preference Among Canadian Travelers
The surge in interest for Caribbean travel from Canada is part of a larger shift in traveler sentiment. Amid rising airfare and political tensions affecting US travel demand, many Canadians are gravitating toward Caribbean destinations that offer not just sun and sand but depth, culture, and affordability.
St. Kitts, with its blend of unspoiled nature, historic charm, and personalized visitor experiences, is emerging as a strong contender in this market. The destination’s appeal is further enhanced by its direct airlift via Air Canada and growing awareness among Canadian travelers seeking responsible, enriching tourism options.
Tourism Infrastructure Positioned for Growth
To meet growing demand, St. Kitts continues to invest in its tourism infrastructure. New hotel developments, upgrades to existing properties, and enhancements to visitor amenities are being planned and executed with sustainability and guest experience in mind.
At the same time, the Tourism Authority is aligning its marketing, trade, and digital strategies with long-term goals of increasing repeat visitation and length of stay. The focus is not just on drawing travelers once, but on creating advocates for the destination who will return year after year.
Sustained Engagement and Market Diversification
As 2025 progresses, St. Kitts is expected to maintain its proactive stance in the Canadian market. This includes continued participation in travel expos, expansion of digital learning modules for agents, and deeper collaboration with both traditional and online travel sellers.
Canada is fueling tourism growth to St. Kitts by activating key Ontario roadshows, securing national media coverage, and launching exclusive Summer Unscripted travel offers tailored to Canadian travelers. These efforts are boosting destination awareness and driving bookings for the 2025 travel season.
By balancing in-market presence with digital innovation and authentic storytelling, the St. Kitts Tourism Authority is crafting a multi-pronged strategy that goes beyond seasonal promotions to establish the island as a perennial favorite among Canadians.
With its “Summer Unscripted” campaign already generating buzz and its trade engagement efforts resonating strongly with travel professionals, the destination is well-positioned for a successful year ahead.
