by Vijaylakshmi
BIGGUYS, a homegrown fried chicken company which is part of Beamer Brands, which owns Biggies Burger has very ambitious targets—aiming to be number two in India after KFC, which rules the roost. hoteldealers.in caught up with Malkondaiah CH, head of franchise at BIGGUYS.
“We are positioning ourselves as a competitor for KCF,” Malkondaiah said, adding that their brand wants to play the game very differently with a stress on the ‘Made in India’ angle and plenty of Indianised flavours.
But getting to their goal is still someway away since the BIGGUYS currently have six operational stores with six more opening this quarter—but Malkondaiah is confident that the 100 percent franchise-owned and company operated model operating through their master channel partners will get them the numbers they want.
“Master channel partners have store rights, and we already have a mandate of 120 signups currently,” he said, adding that they had four of these partners currently.
The territories have been divided into clusters with each cluster getting 30 store rights, with Bengaluru being phase one where the company will operate their own stores, followed by Chennai and Andhra Pradesh, he said.
“By the end of 2026, we want to see at least 80 to 100 stores go live. We envision a turnover of around INR 100 crore over 18 to 24 months,” Malkondaiah said adding, “Beamer (Brands) envisions itself to be a INR 500 crore company and BIGGUYS wants to contribute 20 to 25 percent of that.”
While currently they have investors who look at multiple stores, he said they also had options of single-unit franchises the setup cost for which would be in the region of INR 35 lakh up to INR 60 lakh (depending on the scale of the unit).
“Our horizontals like supply chain, legal, franchise expansion and marketing divisions is what gives us the strong base on which BIGGUYS stands as a brand,” he stressed. And while he was keen to expand rapidly, he also clarified that it would not be at their quality.
