Beitun, Jincheng, Qiongzhong, Qingyua, Wuwei, Nujiang, Dezhou Joining with Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Shenzhen, Nanjing to Become New Tourism Trend for China Domestic Travel Market, Now US and Canada Tourists Can Plan for Newer Destinations – Travel And Tour World

Beitun, Jincheng, Qiongzhong, Qingyuan, Wuwei, Nujiang, Dezhou, Fangchenggang, and Kaifeng are now joining Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Shenzhen, Nanjing, Chongqing, Xi’an, and Wuhan to become the new tourism trend reshaping China’s domestic travel market. But that’s not all—this movement is catching international attention. Now, US and Canada tourists can plan for these newer destinations that promise far more than the usual travel experience.

While cities like Shanghai and Beijing remain staples, places like Kaifeng and Nujiang are rewriting the rules. Travelers are chasing hidden gems, not just big names. They want authenticity, not just convenience.

And now, Beitun, Jincheng, Qiongzhong, Qingyuan, Wuwei, and others are answering that call. So why are US and Canada tourists turning their eyes to these lesser-known corners of China? The shift is real. The adventure is closer than ever. And the stories waiting to be told are just getting started.

A New Chapter in China’s Travel Story Unfolds in 2025

In 2025, China’s domestic tourism map is undergoing a dramatic transformation. Traditional heavyweights like Shanghai, Beijing, Hangzhou, and Chengdu still draw massive crowds. But this year, travelers are turning their attention toward lesser-known but deeply enriching destinations.

Data from recent booking trends reveals a seismic shift: emerging cities like Beitun, Jincheng, Qiongzhong, Qingyuan, Wuwei, Nujiang, Dezhou, Fangchenggang, and Kaifeng are climbing the charts—fast.

This isn’t just a spike. It’s a signal. The modern Chinese traveler is hungry for discovery, culture, and meaningful escapes far from the usual tourist paths.

The Allure of the Familiar Still Holds Strong

Shanghai, with its glittering skyline and vibrant arts scene, remains a top choice for both leisure and business travelers. Beijing’s imperial landmarks, cultural gravity, and culinary depth ensure it never slips from the top tier.

Chengdu and Guangzhou continue to thrive, loved for their spicy cuisine, rapid modernization, and accessibility. Cities like Shenzhen, Nanjing, Chongqing, Xi’an, and Wuhan round out the list of China’s most-booked destinations.

These cities are not only iconic—they’re evolving rapidly, offering travelers new attractions, museums, retail experiences, and high-end accommodations each year.

Emerging Destinations Offer Authenticity Without the Overcrowding

While the classics continue to perform, the spotlight is shifting. Cities like Beitun in Xinjiang are drawing attention for their untamed landscapes and remote serenity. Wuwei in Gansu tempts travelers with Silk Road history and desert vistas.

Qiongzhong, nestled in Hainan, offers lush tropical escapes far from commercial beach zones. Nujiang, deep in Yunnan province, charms with untouched valleys, river canyons, and rich minority cultures.

These places provide what many travelers crave in 2025: connection over crowds, calm over chaos, and a chance to experience China’s soul beyond the skyline.

What’s Behind the Booking Boom in These Under-the-Radar Cities?

There’s more to this rise than curiosity. Shifts in work culture, mobile planning, and transportation infrastructure are playing key roles.

High-speed rail and regional airport development now connect even the most remote parts of China with major cities. Combined with mobile-first booking platforms and digital travel inspiration from platforms like Douyin and Xiaohongshu, even small towns can go viral overnight.

Moreover, with flexible work-from-anywhere options, many Chinese travelers are blending business trips with mini-vacations, often choosing nearby cultural or natural retreats over long-haul flights.

Culture, History, and Heritage Are Driving Demand

Emerging cities like Kaifeng and Jincheng are rich in historical narratives. Kaifeng, once a capital of multiple Chinese dynasties, is attracting travelers who want to walk through living history. Meanwhile, Jincheng offers a window into Shanxi’s deep architectural and cultural roots.

These cities are investing in revitalized museums, restored temples, and immersive storytelling experiences. Tourists aren’t just sightseeing—they’re time-traveling.

Similarly, Fangchenggang and Qingyuan combine beautiful natural settings with regional cuisine, rivers, and waterfalls, providing an ideal blend of activity and relaxation.

The Return to Nature and Slower Travel

With rapid urbanization and high-paced lifestyles, Chinese travelers are intentionally slowing down.

Places like Nujiang and Dezhou provide the peace modern tourists seek—mountain views, green landscapes, and interactions with local communities that feel personal rather than packaged.

Laid-back tourism is rising. Travelers now prefer a deeper connection to their environment. Hiking trails, village homestays, slow food, and off-grid escapes are becoming the markers of premium domestic travel experiences.

Hotel Brands and Tour Operators Are Taking Notice

Major hotel groups are beginning to expand into these emerging destinations, responding to the growing demand. Boutique resorts, cultural lodges, and eco-retreats are opening in places like Wuwei, Kaifeng, and Qiongzhong.

Tour operators are also customizing new itineraries that highlight heritage walks, minority festivals, and immersive hands-on experiences such as local crafts, cooking, and tea-making.

These experiences are no longer fringe—they’re becoming mainstream, as Chinese tourists value personalization and purpose in their travels more than ever before.

Cities Competing for the Conscious Traveler

This trend presents both a challenge and an opportunity for local governments. As more bookings roll in, infrastructure, conservation, and sustainable tourism practices must keep pace.

Emerging cities must balance their newfound popularity with protecting their identity. Overdevelopment risks losing the very charm that attracted visitors in the first place. Smart tourism policies, community involvement, and cultural preservation are now mission-critical.

The Future of China’s Domestic Travel Has Layers

China’s tourism story is growing more complex—and more exciting. It’s no longer just about major cities like Shanghai, Beijing, or Guangzhou. It’s about how these cities co-exist and complement rising stars like Nujiang, Beitun, Qiongzhong, and Kaifeng.

Together, they form a network of choices for travelers seeking experiences that are personal, diverse, and rich in meaning. The data tells a clear story: travelers are booking smarter, deeper, and more consciously.

And this time, it’s not about how far you go—it’s about what you discover when you get there.