After captivating taste buds worldwide with over 850 locations across 36 states in the US and countries like Australia, Singapore, The Philippines, Taiwan, South Korea, Thailand, and Indonesia, Jamba, an American quick-service restaurant, known for its Whirl’d-famous smoothies is about to open its 1st outlet in India later this year. This significant expansion for the brand brings its freshly blended smoothies to a new market. The Jamba location in Bandra West, Mumbai is designed for people who are always on the move, offering a convenient and enjoyable experience with in-store dining options as well as grab-and-go.
Jamba began its journey in 1990 with a simple yet powerful mission: to serve customers delicious products that support a healthier lifestyle. From its humble beginnings as a single store 30 years ago, Jamba has grown into a worldwide beloved brand renowned for its premium, handcrafted beverages and snacks, and yet Jamba remains rooted in this wholesome purpose.
“As we expand into the Indian market, we’re thrilled to bring our unique offering of made-to-order smoothies, juices, and snacks to a region with such a vibrant food culture,” said Steven Yang, Senior Vice President, APAC at GoTo Foods International. “The demand for innovative and customizable flavour options is growing rapidly here, and we see incredible potential for our portfolio of brands to connect with consumers. This is more than just a business opportunity; it’s a chance to become a part of the daily routines and lifestyles of this community.”
Jamba has ambitious plans to expand its footprint across India. The initial phase will see the opening of stores in major metropolitan cities, including Mumbai, Delhi, Bengaluru, and Hyderabad. This strategic approach will allow Jamba to establish a strong presence in key markets and reach a wide range of consumers. As Jamba continues to expand, it will focus on providing a personalised experience for Indian customers. The menu features a wide selection such as smoothies, juices, and bowls, crafted from authentic ingredients. In addition, Jamba has added a range of iced and hot coffees, and wholesome versions of local dishes and snacks designed to cater to the Indian palette. With both in-store dining and delivery options, you can enjoy your favourite Jamba creations wherever you are.
Haritha Ghattamaneni, Director at Vihaga Ventures shared, “We’re thrilled to finally bring Jamba to this dynamic market. I see a lot of potential for Jamba’s growth in India as we don’t have an authentic smoothie brand. We plan to open at least 10 locations by the end of next year. Our commitment to offering delicious, fulfilling, and convenient food and beverages aligns perfectly with the increasing health consciousness among Indian consumers and we’re excited to become a beloved part of the Indian food scene.”
Jamba’s entry into India is a testament to the brand’s confidence in the country’s growth potential. We are poised to become a popular choice among Indian consumers. We cannot wait to get our hands on the famous classic Mango-a-Go-Go Smoothie, the Açai Primo bowl and the new Avocado Coffee Smoothie.
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