AirAsia Celebrates HAWANA 2025 With 50% Discount On Return Flights To 57 ASEAN Destinations Exclusively For Registered Malaysian Journalists: Here’s All You Need to Know – Travel And Tour World

AirAsia has introduced an exclusive 50% discount on base fares for return flights to 57 destinations across the ASEAN region. This initiative, launched in collaboration with the Ministry of Communications, reflects the airline’s deep appreciation for the press and their role in shaping public understanding, documenting national progress, and connecting communities through storytelling. By empowering journalists with greater regional mobility, AirAsia reinforces its commitment to supporting media freedom, cultural exchange, and ASEAN connectivity.

AirAsia Celebrates HAWANA 2025 with Exclusive Fare Discount for Malaysian Media and a Special Journalistic Tribute

In celebration of National Journalists’ Day (HAWANA) 2025, AirAsia is rolling out a meaningful initiative designed to honor the unwavering efforts of Malaysia’s media professionals. In collaboration with the Ministry of Communications, the airline has announced a 50 percent discount on base fares for return flights* to 57 destinations across the ASEAN region—an offer exclusively available to registered Malaysian media members.

This timely initiative not only marks the significance of HAWANA 2025 but also serves as a profound gesture of recognition for journalists who tirelessly report stories that shape public discourse and national progress. The offer underscores the essential role the media plays in informing citizens, upholding democratic values, and chronicling the nation’s evolving narrative.

For AirAsia, a brand that has long positioned itself as the airline of the people, this initiative goes beyond a simple promotional gesture. It is a heartfelt token of appreciation for the press—a sector that has helped chart the airline’s journey since its inception. From covering early milestones to documenting the airline’s rise as a regional powerhouse, media professionals have been constant companions in AirAsia’s growth story.

Strengthening Regional Ties Through Media Appreciation

The offer also reflects Malaysia’s current leadership as the ASEAN Chair for 2025. With regional integration, connectivity, and unity at the core of this year’s agenda, AirAsia’s campaign is a strategic alignment with broader national objectives. By enabling journalists to travel more freely across Southeast Asia, the initiative aims to deepen cross-border understanding and foster cultural exchange—key elements in building a more unified and resilient ASEAN community.

This travel opportunity is more than just a discounted fare. It enables journalists to explore the diverse landscapes, traditions, and stories that define Southeast Asia, further equipping them to share authentic narratives with their audiences back home. In turn, this cultivates a deeper appreciation of the region’s interconnected future.

A Testament to AirAsia’s Continued Commitment

With nearly a billion passengers flown and an extensive route map that spans almost every corner of Southeast Asia, AirAsia has built one of the most robust and accessible aviation networks in the region. The airline’s dedication to affordability and accessibility has democratized travel for millions. By extending such benefits to the media, AirAsia reinforces its ethos of inclusivity while acknowledging those who amplify the voices of others.

This latest initiative comes at a time when the role of journalism is more vital than ever. Amid global uncertainties and fast-changing developments, the public relies on the media for clarity, context, and truth. Recognizing this, AirAsia aims to support journalists in their pursuit of impactful stories that foster understanding and bridge divides.

Paying Tribute to Media Icons with Commemorative Aircraft Livery

In a parallel announcement, AirAsia also revealed its plans to debut a special aircraft livery dedicated to celebrating the icons of Malaysian journalism. This commemorative livery will honor the legacy of pioneering journalists whose contributions have shaped the country’s media landscape and championed national narratives over the decades.

Set to launch by the end of 2025, the aircraft will serve as a flying tribute to the media’s enduring influence and its role in national development. The livery aims to spotlight those who have dedicated their careers to telling the Malaysian story, documenting the nation’s history, and holding power to account.

Symbolically, the design will stand as a representation of the close bond between journalists and the communities they serve. It will also remind passengers and onlookers alike of the importance of a free, vibrant, and responsible press in building a stronger nation.

Encouraging Responsible and Informed Travel

As part of this campaign, AirAsia will also collaborate with select media partners to showcase travel stories across ASEAN. These efforts will encourage responsible tourism and promote lesser-known destinations, offering audiences a richer understanding of the region’s cultural and ecological diversity. Journalists taking advantage of the fare discount are encouraged to document their experiences, contributing to a broader library of stories that inspire others to explore responsibly.

This initiative is also expected to generate new opportunities for regional cooperation in storytelling, including partnerships between media outlets across ASEAN nations. By fostering dialogue and content exchange, AirAsia and its collaborators aim to strengthen not only tourism but also media diplomacy within the region.

A Shared Journey Ahead

Through this dual initiative—fare discounts for journalists and the unveiling of a commemorative livery—AirAsia reaffirms its commitment to the values of communication, transparency, and public engagement. It recognizes that a well-informed society begins with those who ask the hard questions, tell untold stories, and connect people across cultures and borders.

As HAWANA 2025 approaches, this campaign is a timely reminder of the media’s integral role in Malaysian society and beyond. By elevating the voices of journalists and enabling their continued mobility, AirAsia sends a powerful message: that the journey of storytelling deserves recognition, support, and celebration.