Wednesday, June 11, 2025
As summer approaches, Agoda has revealed its latest travel insights, focusing on the Europe to Asia summer travel trends for 2025. The findings show that Thailand continues to dominate as the most popular Asian destination for European travelers, maintaining its spot for the second year in a row. However, what’s particularly interesting is the rising interest in India, with more European tourists setting their sights on this vibrant destination. Additionally, Malaysia has experienced significant growth, marking a shift in traveler preferences.
Thailand Dominates, but India Grows in Popularity
Agoda’s report highlights Thailand as the clear leader for European travelers looking to visit Asia. The country has topped the charts once again, followed by Indonesia, Japan, and Malaysia. This year, Vietnam also entered the top five for the first time, signaling a shift in preferences. However, the standout observation is the growing interest in India. European travelers, particularly from the United Kingdom and the Netherlands, are increasingly eager to explore India’s rich culture and diverse offerings.
Key highlights include:
- Thailand continues to lead as the most searched destination for European travelers.
- Indonesia, Japan, and Malaysia remain top choices, with Vietnam making a notable debut.
- India is gaining traction, particularly among travelers from the United Kingdom and the Netherlands.
A Shift Toward New Destinations
The findings from Agoda’s Europe to Asia summer travel trends are based on accommodation search data for the peak months of July and August. The data reveals that Malaysia saw the most significant growth in searches, with a 20% increase compared to last year. Similarly, China experienced a 14% rise in bookings, thanks to visa waivers offered to several European countries. Sri Lanka also saw a 13% increase, highlighting that European travelers are diversifying their travel destinations and seeking new experiences in Asia.
Key findings include:
- Malaysia recorded the highest growth, with a 20% increase in searches.
- China experienced a 14% rise in interest, thanks to visa waivers.
- Sri Lanka saw a 13% increase in interest, reflecting growing demand for South Asian destinations.
Key European Markets Driving Travel to Asia
When examining the source markets for these trends, the United Kingdom, France, Germany, Spain, and the Netherlands continue to be the leading countries generating searches for Asian destinations. However, countries like Greece, Turkey, and Poland are emerging as significant new players. Greece, for example, has seen a 23% rise in interest, while Turkey and Poland saw increases of 21% and 17%, respectively, in searches for Asia.
Key observations:
- The UK, France, Germany, Spain, and Netherlands are still the primary markets sending travelers to Asia.
- Greece (+23%), Turkey (+21%), and Poland (+17%) show notable increases in travel interest.
Indian Cities Gaining Popularity Among European Travelers
Among the most sought-after destinations in India, Mumbai, New Delhi NCR, and Goa stand out as the top cities attracting European travelers planning their summer vacations. The United Kingdom remains the leading source market for these searches, followed by travelers from the Netherlands, France, Germany, and Italy. India’s unique blend of culture, heritage, and natural beauty continues to appeal to European tourists looking for an authentic experience.
Key cities:
- Mumbai, New Delhi NCR, and Goa are the top cities being searched by European travelers.
- The United Kingdom, Netherlands, France, Germany, and Italy are key markets driving interest in India.
The Rising Appeal of Asia
Gaurav Malik, the Country Director for India, Sri Lanka, and Nepal at Agoda, emphasized the growing appeal of Asia for European travelers. “Europe continues to be a key source of travelers looking to explore Asia,” he said. “While Thailand and Japan remain favorites, the rise in interest for emerging destinations like Malaysia and India shows that European tourists are excited to discover new cultures and hidden gems across Asia.”
Travel Booking Trends Are Evolving
As travelers prepare for their summer vacations, Agoda remains committed to providing an exceptional booking experience. With over five million properties, 130,000 flight routes, and 300,000 activities, Agoda makes it easier for European tourists to book their ideal trip. Agoda’s expansive reach and competitive pricing further contribute to its growing popularity among European travelers to Asia, helping them plan their dream vacations at affordable rates.
Key offerings:
- Agoda provides a vast selection of properties, flights, and activities to enhance the travel experience.
- Agoda travel insights continue to help travelers make well-informed decisions while planning their vacations.
Conclusion
In conclusion, Agoda’s Europe to Asia summer travel trends for 2025 reaffirm that Thailand remains the top destination for European travelers to Asia, but the growing interest in India travel trends and the rise of Malaysia highlight a shift in preferences. As summer approaches, these trends are set to influence how European travelers to Asia plan their trips, with Agoda making it easier and more affordable for them to explore new and exciting destinations.
With Thailand and India gaining increasing attention, the future of Asian tourism looks bright. The travel industry’s ability to adapt to new preferences will ensure that European tourists continue to have access to the best options for their evolving travel needs.
