Women-friendly tourism gaining momentum in Kerala: Minister Riyas, hoteldealers.in

  • Vijaylakshmi by Vijaylakshmi
  • 5 months ago
  • Business
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Kerala tourism minister PA Mohamed Riyas, flagging off an all-woman destination promotion campaign organised by Kerala Responsible Tourism Mission Society in Thiruvananthapuram.

Catching up with the global trend, women-friendly tourism is gaining momentum in Kerala with the government initiatives turning the entire state into a safe, clean and comfortable destination for women to travel solo or in groups, tourism minister P A Mohamed Riyas said.

Kerala has set another successful model by promoting women-friendly tourism in partnership with UN Women, Riyas said while flagging off an all-woman destination promotion campaign organised by Kerala Responsible Tourism Mission Society (KRTM Society) from Thiruvananthapuram.

“It has become a global trend for women to travel on their own or with friends, colleagues or family members, especially after the Covid-19 pandemic. When hosts are also women they are more comfortable. This model also opens plenty of economic opportunities for women, especially at the local community level,” Shri Riyas noted.

Noting that the members of the destination promotion campaign are students, the minister said it is significant that youngsters have become promoters of Kerala tourism by joining the campus tourism clubs.

Tourism director Shikha Surendran and KRTM Society CEO K Rupesh Kumar were present on the occasion.

The Women-Friendly Tourism Initiative was launched in October 2022 as a project of the Kerala Responsible Tourism Mission.

The KRT Mission was entrusted with the responsibility of promoting the model in which women at local community level play a lead role as hosts and facilitators providing a whole range of services, creating a network of women stakeholders and service providers.

A key component of the project is to turn the tourism destinations across the state into places where women have a safe and comfortable travel experience.

Since its launch, thousands of women have joined the initiatives and several RT units have started tour packages exclusively for women.

Significantly, 70 percent of 17,631 KRTM Society units are women-owned or led, and all of them have joined the Women Friendly Tourism initiative.

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  • Updated On Jul 14, 2024 at 04:00 PM IST
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  • Published On Jul 14, 2024 at 04:00 PM IST
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  • 2 min read
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