The bustling travel and tourism industry is evolving rapidly, and technology-driven solutions are reshaping how travel agents operate. At SATTE 2025, South Asia’s Travel and Tourism Exchange, held at Yashobhoomi, Delhi, we had an exclusive conversation with Deepak Narula, Managing Director of GRN Global Reservations Network. He shared insights on GRN’s B2B travel innovations, global reach, and the latest advancements in travel technology.
GRN Connect: Simplifying Global Travel for B2B Partners
Deepak Narula introduced GRN Connect as an online hotel booking platform tailored exclusively for B2B travel agents. However, its offerings go far beyond just hotel bookings.
“We are not just about hotels; we provide a comprehensive range of travel services, including apartments, transfers, sightseeing, rail bookings, and other non-hotel products. The idea behind establishing GRN was to simplify life for travel agents by ensuring they get the best deals with the most user-friendly technology available,” said Narula.
GRN Connect has expanded its global footprint, now present in nearly 65 countries, allowing travel agents worldwide to access a seamless booking experience and competitive rates.
B2B-Only Model: Empowering Travel Agents Worldwide
Unlike many travel platforms that cater to both B2B and B2C markets, GRN Connect has chosen to focus exclusively on the B2B travel segment.
“Our mission has always been to empower travel agents, not compete with them. We don’t operate in a B2C environment because we believe that by strengthening our B2B partners, we create a stronger travel ecosystem. Our success lies in ensuring travel agents get the best inventory and pricing so they can serve their clients efficiently,” Narula explained.
This model has helped GRN establish strong relationships with Indian and international travel agents, ensuring a reliable and rewarding experience for both parties.
Enhancing Travel Tech: The New Look of GRN Connect
In response to evolving market demands, GRN Connect has continuously enhanced its technology platform. At SATTE 2025, the company announced a brand-new interface, designed for a more seamless and efficient user experience.
“Today, we are launching a revamped platform with an improved look and feel. Our new system is built around direct feedback from our partners, ensuring they can navigate and book with even greater ease,” said Narula.
The platform upgrade includes:
- Faster search and booking functionalities
- Enhanced filters for customized results
- Improved UI/UX for effortless navigation
- Seamless API integrations for travel businesses
SATTE 2025: The Growing Influence of South Asia’s Leading Travel Event
Reflecting on SATTE 2025, Narula praised the event’s continuous growth and influence in the South Asian travel industry.
“We’ve been participating in SATTE for several years, and it’s incredible to witness its evolution. This year’s move to Yashobhoomi, Delhi, has brought even more industry professionals together, making it a bigger and better event. The footfall is impressive, and we are seeing increasing engagement from global travel partners,” he noted.
The event provided GRN Connect with an opportunity to strengthen partnerships, explore emerging industry trends, and showcase its cutting-edge travel solutions.
The Future of GRN Connect: Expanding Beyond Borders
As the travel industry continues to embrace technology and digitalization, GRN Connect remains committed to expanding its reach and enhancing its offerings.
“Our goal is to make travel easier and more accessible for agents worldwide. We are actively working on integrating new travel services, expanding into new markets, and continuously innovating to provide the best possible solutions for our partners,” Narula concluded.
Conclusion
With a dedicated B2B model, state-of-the-art technology, and an ever-expanding global presence, GRN Connect is reshaping the future of travel bookings. Events like SATTE 2025 provide an ideal platform to showcase innovations and connect with industry leaders, ensuring a brighter future for travel agents worldwide.
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