Saturday, June 21, 2025
In the highly competitive world of corporate travel management, technology solutions that enhance efficiency, reduce costs, and improve service are vital. Enter Wenrix, a Tel Aviv-based technology company that has been quietly revolutionizing the way Travel Management Companies (TMCs) handle bookings and operational efficiency.
Founded eight years ago, Wenrix’s core innovation lies in its predictive price assurance technology, powered by Artificial Intelligence (AI). While the company may not yet be a household name among corporate travel buyers, it has been working with industry giants to optimize bookings for both corporate travelers and travel management professionals. The technology has helped Wenrix carve out a niche, and the company is now on an aggressive growth trajectory.
Predicting the Best Deals for Corporate Travelers
Wenrix’s AI-driven platform specializes in predictive price assurance, a system that forecasts how airfares and hotel rates will change over time, ensuring that travelers always get the best possible deals. This technology works for both pre-ticket and post-ticket optimization, predicting when tickets will drop to their lowest price and automating the booking and ticketing process at the optimal time. This allows travel managers to stay ahead of fluctuating prices and provides companies with better control over their travel budgets.
Amir Balaish, the co-founder and CEO of Wenrix, explained that their goal is to “automate the process end to end,” covering everything from ticket booking to refund processes and approval workflows. As a result, the company boasts an impressive 98% automation rate for its price assurance technology. Through its partnerships with TMCs and corporate clients, Wenrix has managed to increase revenue by as much as 3% of total air spending for its customers.
Wenrix’s Role in TMCs: A Game Changer for Corporate Travel
TMCs represent a significant segment of Wenrix’s business, with the technology currently supporting approximately 1,000 corporate travel programs, including several from Fortune 500 companies. Balaish notes that Wenrix’s predictive price assurance technology was first adopted by CWT, one of the largest global TMCs, marking a key milestone for the company. This move also established Wenrix’s foothold in the business travel space, which now accounts for roughly 30% of its total revenue.
The technology does not stop at optimizing bookings; Wenrix has extended its capabilities to the search process itself. If a traveler finds a fare that is within their policy guidelines but likely to drop in price, Wenrix can guarantee that the traveler will be able to secure that lower price at the time of booking. This offers corporations an opportunity to create their own version of “private fares”—a concept previously unavailable to TMCs and corporate travelers.
Expanding into New Distribution Capability (NDC)
One of the most exciting advancements for Wenrix is its integration into New Distribution Capability (NDC) channels. NDC, an initiative by the International Air Transport Association (IATA), aims to modernize how airfares and other airline products are distributed. Wenrix has successfully adapted its price assurance technology to NDC channels, which has become increasingly important as airlines move toward continuous pricing models.
Balaish explained that automation in NDC channels has posed a unique set of challenges. The variations in pricing between airlines and the varying maturity of NDC technology across airlines mean that Wenrix has to navigate these differences while ensuring a seamless service for its clients. Despite these challenges, Wenrix has made impressive strides, with 75% of its refund window now fully automated in the NDC space.
Wenrix’s deep visibility across corporate negotiated fares, TMC fares, NDC fares, and public fares also allows the company to provide valuable data to corporate clients. This data helps companies analyze whether they are receiving the best possible rates and identify areas where they could negotiate better prices, providing them with a clear benchmark for improvement.
Introducing the “Agent Booster” Tool: Cutting Costs and Improving Service
In a bid to further improve operational efficiency for TMCs, Wenrix has developed an “agent booster” tool. This tool combines Wenrix’s automation technology with Large Language Model (LLM) capabilities, which can understand and process text, as well as streamline agent operations. According to Balaish, early deployments of this tool have led to a remarkable 70% reduction in operational costs for the corporate travel agencies involved.
The company plans to expand the use of this agent booster tool to full-scale deployment within the next year, and Balaish is confident that this technology will help TMCs maintain their “white glove” services while reducing the strain on their operations.
Leveraging Traveler Data to Improve Automation
Looking to the future, Wenrix sees a massive opportunity to leverage the vast amounts of data that TMCs collect on corporate travelers. By integrating personal preferences—such as preferred flight times, hotel amenities, or meal preferences—into its AI systems, Wenrix aims to deliver a more personalized and efficient travel booking experience. This next step in automation promises to enhance corporate traveler satisfaction while further reducing operational costs for TMCs.
Balaish added, “If we can digest this information into our AI systems and logic, that will be the next generation in our ability to increase revenues, improve corporate traveler service, and cut operational costs.”
Wenrix’s Vision for Growth
Wenrix is not slowing down anytime soon. Over the past three years, the company has experienced impressive growth, with a 40% to 60% year-over-year increase in both revenue and processed volume. Balaish highlighted that the company has recently signed several major partnerships with key corporate clients and TMCs, signaling a strong future ahead.
Wenrix’s technology solutions are particularly appealing in an environment where TMCs face increased competition from newer, tech-savvy players. The ability to provide automation, predictive pricing, and data-driven insights positions Wenrix as a key player in helping established TMCs improve their operations and reduce costs, all while enhancing their service offerings.
Conclusion
As the travel sector advances and becomes increasingly dependent on digital solutions, Wenrix positions itself at the forefront of corporate travel management optimization. Through cutting-edge predictive price assurance solutions, automation software, and data-driven information, the company is poised to transform corporate travel administration. With Wenrix’s rapid growth and expansion to new markets, corporate travel’s future is brighter and more streamlined than ever.
References: Wenrix Official Website, IATA Official Website
