Sustainable construction to pave way for growth and reinvent hotel spaces, hoteldealers.in

  • Vijaylakshmi by Vijaylakshmi
  • 8 months ago
  • Business
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The hospitality industry in India is undergoing a significant transformation, driven by the need to stay competitive and meet the evolving preferences of guests. As environmental consciousness takes centre stage, travellers are increasingly seeking eco-friendly experiences. This shift in consumer preference is driving a transformation within the hospitality sector, and hotels are increasingly adopting innovative construction and design practices that not only reduce environmental impact but also enhance the overall guest experience. Embracing sustainable construction is crucial for hotels aiming to differentiate themselves and ensure long-term success.

The integration of sustainable principles into hotel design and construction goes beyond simply reducing the environmental impact. It presents a unique opportunity to reinvent hospitality spaces, fostering a symbiotic relationship between guest experience and environmental responsibility.

Sustainable building practices play a crucial role in today’s rapidly evolving hospitality landscape. The escalating climate crisis is compelling industries worldwide to reassess their operations. Today, there is a pressing need to adopt innovative, efficient, and environmentally friendly construction practices for a sustainable future. Sustainable construction, once a specialised approach, is now becoming the cornerstone of modern building practices. This paradigm shift is particularly transformative for the hospitality industry. With modern, eco-friendly building techniques, hotels can not only address environmental concerns but also unlock new opportunities for growth and innovation.

Sustainable construction
Sustainable building practices are gaining momentum in the hospitality sector, offering a multitude of benefits. It’s not just about the environment; it’s about pushing boundaries to redefine world-class experiences. Hotels that embrace this approach foster a culture of innovation through collaboration, ownership, ultimately delivering exceptional service.
One key driver of sustainable hospitality is the rise of eco-friendly building materials like drywall (plasterboard, wallboard, or gypsum board). Drywall has a lower environmental impact because it uses recycled materials and generates minimal waste during construction. This versatility allows for flexible design changes and aesthetic improvements, making them an ideal choice.Another sustainable construction practice involves utilising prefabricated bathroom units. These compact, self-contained modules offer significant advantages for hotels, including space efficiency and streamlined installation, which reduce construction time and costs. Their efficient design maximises space utilisation in smaller rooms, making them a perfect fit for modern hospitality settings. Their quick installation reduces construction time and costs, while ensuring consistent quality and aesthetics. Guests also benefit from clean, sleek design and easy maintenance, with features like water-saving fixtures and smart technology for enhanced comfort. Furthermore, the high-quality, durable materials used in these units minimise maintenance needs, contributing to long-term cost savings and overall sustainability.

The integration of sustainable construction practices helps create a unique selling proposition for hotels, positioning them as leaders and innovators shaping the future of hospitality.

The Indian Green Building Council (IGBC) awards hotels for their dedication to sustainability and environmental responsibility. These awards signify that a hotel has met stringent criteria for eco-friendly practices, energy efficiency, water conservation, and sustainable design. Achieving IGBC certification not only enhances a hotel’s reputation but also appeals to environmentally conscious travellers. It demonstrates a hotel’s dedication to reducing its carbon footprint and promoting sustainable tourism, which can lead to operational cost savings and a healthier environment.

Building green: A win-win proposition
Investing in innovative construction techniques offers substantial economic benefits for hospitality players. Energy-efficient designs and renewable energy sources, such as on-site solar power, significantly reduce reliance on the grid, resulting in lower utility bills and protection against energy price fluctuations. Similarly, water bottling plants minimise reliance on purchased bottled water, reducing both costs and waste. Guests appreciate these eco-friendly amenities, which enhance the hotel’s marketability and profitability.

Hoteliers are also using innovative technological tools to improve guest comfort by making effective use of energy and resources. The benefits extend beyond immediate savings. Sustainable buildings often boast longer lifespans and higher property values, offering a robust return on investment. This makes sustainable construction a financially sound decision for hoteliers.

Hotels are taking the lead in environmental responsibility by removing single-use plastics from guest areas. This includes replacing plastic water bottles with refillable stations or reusable bottles; switching to biodegradable or refillable toiletries; and using paper or bamboo straws. These initiatives not only benefit the environment but also reduce overall operating costs and help position the hospitality industry as more responsible and eco-conscious.

Reinventing hotel spaces
Sustainable construction opens doors to innovative and aesthetically pleasing design solutions that redefine the guest experience. Integrating natural elements into hotel design, such as indoor gardens, green walls, and ample natural light, not only reduces reliance on artificial lighting and cooling systems but also creates a more refreshing and inviting atmosphere for guests. Research has proven that biophilic design enhances guest well-being and satisfaction, thereby increasing hotels’ appeal to eco-conscious travellers.

With the demand for eco-friendly travel increasing, hotels that prioritise sustainability are poised to not only thrive but become industry leaders. It is not just about addressing environmental concerns; it’s about creating a compelling story of innovation and responsibility. Hoteliers are collaborating with top design firms to create stylish public areas, trendy rooms, and curated spaces that resonate with environmentally conscious guests. This ability to adapt and create engaging, sustainable environments strengthens their market presence and fosters connections with diverse demographics—millennials, Gen Z, business travellers, and leisure enthusiasts alike.

As the hospitality industry in India navigates this transformative journey, and travellers become more environmentally conscious, hotels that embrace sustainable practices will be well-positioned to thrive in the years to come. The focus is not solely on building green hotels but rather on reimagining the entire hospitality experience for a more sustainable future. The integration of eco-friendly practices not only addresses urgent environmental concerns but also creates a compelling narrative of innovation and responsibility.

The author, Arun Raju, is vice president and head of projects at InterGlobe Hotels. The views expressed in this article are those of the author and do not necessarily represent those of hoteldealers.in.

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  • Updated On Jun 12, 2024 at 02:00 PM IST
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  • Published On Jun 12, 2024 at 02:00 PM IST
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  • 5 min read
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