Friday, June 20, 2025
Romanian travelers are heading into summer 2025 with ambitious holiday plans, and Greece has emerged as their clear top choice for international escapes. Despite rising inflation and ongoing economic uncertainty, a majority of Romanians have already locked in their vacations, with many opting for extended seaside stays and allocating higher budgets than in previous years. A recent survey conducted by Raiffeisen Bank and Appinio reveals that most respondents are willing to spend significantly more—by up to fifty percent—driven by a strong desire for meaningful leisure experiences. Greece, with its proximity, charm, and familiarity, remains the most favored destination, reflecting a broader trend toward longer, costlier, and more experience-rich summer travel.
Greece Dominates Summer 2025 Travel Plans for Romanians Despite Inflation and Rising Holiday Budgets
As the summer of 2025 approaches, Greece has firmly cemented its position as the most sought-after international destination for Romanian travelers. The allure of its idyllic beaches, historic islands, and laid-back Mediterranean lifestyle remains strong—even as Romanians face a shifting economic environment and increasing vacation costs.
A comprehensive survey conducted jointly by Raiffeisen Bank and global research agency Appinio, between May and June 2025, reveals key insights into Romanian travel behavior and spending plans. Based on responses from 1,000 participants, the findings paint a vivid picture of how holiday preferences are evolving amid financial pressures and growing wanderlust.
Greek Seaside Escapes Still Lead the Way
Greece continues to hold the top spot in the minds of Romanian tourists. The country’s combination of crystal-clear waters, traditional cuisine, and proximity to Romania makes it an enduring favorite. For many travelers, a Greek holiday is not just a getaway, but a ritual that brings comfort and familiarity—particularly during uncertain economic times.
According to the study, a striking eighty-six percent of respondents had already finalized their vacation plans by the beginning of summer. In contrast, six percent said they would not be taking a holiday in 2025, while twelve percent were undecided or still in the process of organizing their travel arrangements.
When it comes to the type of vacation, nearly half of those surveyed indicated they preferred trips lasting between five and ten days, especially along the seaside. These longer getaways offer a chance to fully unwind and experience a destination without feeling rushed.
Mountains, Cities, and Remote Escapes Gaining Ground
While the sea remains a primary draw, weekend getaways and alternative travel experiences are also growing in popularity. Thirty-two percent of respondents now favor mountain retreats for shorter breaks, compared to twenty-five percent who still lean toward coastal escapes. This reflects a quiet transformation in traveler interests, as eco-tourism and wellness-focused getaways steadily rise in popularity.
Urban tourism continues to attract a solid share of travelers, with twenty-five percent opting for city breaks to explore cultural attractions, local dining scenes, and shopping districts. Meanwhile, twenty-one percent of respondents said they were interested in off-the-beaten-path destinations for longer holidays of up to three weeks, reflecting a growing desire for privacy, tranquility, and immersive experiences.
Vacation Budgets Climb Despite Economic Uncertainty
Despite the broader economic pressures and political unpredictability in Romania, a majority of travelers are preparing to spend more on their holidays this year. According to the survey, sixty-three percent of respondents expect their vacation expenditures to increase by ten to fifty percent compared to 2024. Inflation, rising accommodation prices, and the higher cost of services are the main drivers of this spending surge.
The average travel budget for two people has climbed to 7,200 lei, or around 1,450 euros. However, spending plans vary widely. Approximately twenty percent of respondents aim to keep their holiday costs below 3,000 lei (around 600 euros), while thirty-five percent have budgeted between 3,500 and 6,000 lei (roughly 700 to 1,200 euros). A more affluent five percent are planning luxury vacations with expenses surpassing 15,000 lei (over 3,000 euros).
Not All Romanians Will Travel in 2025
While the appetite for travel remains strong, not everyone is in a financial position to take a vacation. The survey highlights that forty percent of respondents either lack the necessary funds or are unsure whether they will be able to afford a trip this year. Other common reasons for skipping a holiday include time constraints, work obligations, or redirecting funds toward large personal expenses such as home renovations or education.
These financial limitations reveal a clear divide among travelers—those prioritizing leisure and willing to invest in high-quality experiences, and others forced to delay or forgo travel plans altogether due to economic pressures.
How Romanians Are Funding Their Holidays
Romanians are using a mix of financial strategies to cover the cost of their summer getaways. The most common method is advance saving, with fifty-eight percent of respondents setting aside money specifically for travel. Forty-three percent rely on their disposable monthly income to fund their holidays, while twenty percent turn to credit cards or vacation vouchers to bridge the gap between desire and affordability.
The data also reflects a growing awareness among travelers about budgeting, prioritizing experiences, and planning ahead. The use of financial tools like vacation vouchers and credit options highlights how travel continues to be a key priority—even when disposable income is limited.
Romanian travelers are gearing up for costlier and longer summer holidays in 2025, with Greece standing out as the top international destination despite inflation and financial concerns. A new survey reveals strong preference for seaside escapes, extended stays, and increased vacation spending.
Despite inflation and the challenges of an unpredictable economic climate, Romanians are demonstrating a clear commitment to taking time off and enjoying meaningful travel experiences. Greece continues to be a favorite among Romanian tourists, thanks to its timeless appeal and strong cultural connection. As travel budgets increase and preferences shift, Romanians are reshaping their holiday plans to make their 2025 summer getaways both rewarding and cost-conscious.
