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Accenture just launched this Pulse of Change 2025 Survey on the Sidelines of World Economic Forum. The survey of 3450 C-Suite Leaders in 20 Countries and Nearly 22 Industries, Provides a Timely Snapshot INTO Many Industry Leaders’ Reparedness and evolving workforce dynamics.
Given Below is Travel Specific Data
What’s on the minds of travel C-Suite Leaders Now? Below insights are for C Suite Executives (Survey Respondents) From Travel, Airlines and Transport Industry:
- Anticipated change and investment:
- Compared to the change experienced in 2024, 74% of Travel Industry Leaders Expect a Higher Level of Change in 2025.
- 87% of Respondents Plan to increase their investments in general ai, with 21% aiming for a substantial increase (of 20% or more).
- Primary drivers of investment in gen ai:
- Travel Industry Leaders Are 3x More Likely to be Increasing Investment in Gen Ai to Capitalize on Advancements in the Technology (25%) Compared to Improving Skills (8%).
- 25% of Respondents are driven by the desire to capitalize on technological advancans.
- 21% are motivated by the need to mainta a competitive edge.
- Challenges and preparedness:
- For Travel C Suite Leaders, The Most Significant Challenge is the Limitation with Data or Technology Infrastructure, Affecting 31% of Respondents.
- Despite these challenges, 82% of respondents now
- Workforce readiness:
- 94% of all travel leaders surveyed said their organizations have revised their talent strategies to address developments in the AI Economy Such as Generative Ai.
- 95% of Respondents Believe Their Workforce Has the Foundational Training Needed to use these technologies effectively, with training programs covening key concepts, Risk Management, and AI tool usage.
- Deployment and impact:
- By 2025, 57% of Travel Organizations Expect to have generative ai solutions in production and at scale.
- Focus areas for these investments include it (55%), engineering, manufacturing, and production (33%), customer service (29%), and sustainability (34%).
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