by Vijaylakshmi
The heritage tourism industry is transforming cultural preservation into a cornerstone of sustainable development, as it fosters a delicate balance between preservation and economic growth.
To showcase the significance, combat challenges and discuss the way forward for the sector, PHD Chamber of Commerce and Industry and KPMG in India has launched a report titled ‘Heritage tourism as a tool for sustainable tourism’ at the 13th edition of PHDCCI’s International Heritage Tourism Conclave. This comprehensive report delves deep into key areas such as the sector’s pivotal role in sustainability, detailed market analysis, and the critical challenges it faces. It identifies seven essential pillars for sustainable heritage tourism development, from effective government initiatives to strategic marketing and international recognition.
Highlighting India’s vast cultural and historical wealth, the report provides a compelling case study, underscoring the nation’s potential as a global heritage tourism hotspot. As we navigate the post-pandemic landscape, the report shares recommendations aimed to fortify India’s heritage tourism sector. By attracting visitors to iconic sites like the Taj Mahal, Hampi, and Rajasthan’s forts the sector will continue to thrive by preserving India’s cultural legacy through conservation efforts, infrastructure upgrades, and local economic empowerment.
Key highlights from the report include the post-pandemic global scenario of heritage tourism and its effect on employment generation, and the focus on sustainability and responsible tourism, among others.
Vivek Agarwal, Head – Public Infrastructure KPMG in India, “Heritage tourism not only celebrates our past but also shapes our future by fostering economic growth, community empowerment, and global cultural exchange. Our analysis highlights India’s pivotal role in global heritage tourism, emphasizing strategic pillars for sustainable development. From effective government initiatives and community engagement to leveraging technology and strategic marketing, India’s potential is vast. As India navigates the aftermath of the COVID-19 pandemic, our insights aim to assist policymakers and stakeholders in harnessing the nation’s cultural assets for resilient, sustainable tourism development.” Aalap Bansal, Partner Industrial & Infrastructure Development Advisory (IIDA), “Embracing India’s rich cultural heritage isn’t just about preserving our past; it’s about forging a sustainable future through strategic development. Heritage tourism offers a unique opportunity to integrate our historical assets with modern infrastructure and industrial growth. By investing in our cultural treasures, we not only attract global visitors but also stimulate local economies and foster community development. Through consistent investments in industrial and infrastructure initiatives we can build a legacy that honours our heritage.”
