EgyptAir boosts global tourism with a strategic showcase at ITB Berlin 2025, aiming to expand air travel and partnerships.
EgyptAir made a significant impact at the 2025 ITB Berlin Travel and Tourism Trade Show, one of the premier global events for the travel and tourism industry. This participation is part of EgyptAir’s ongoing efforts to enhance its global footprint and promote tourism to Egypt.
The presence of EgyptAir at ITB Berlin was strategically aligned with its goal to increase air travel from Europe, particularly Germany, to Egypt’s renowned tourist destinations. This move aims to solidify Egypt’s reputation as a prime destination for European tourists.
During the event, Egypt’s Minister of Tourism and Antiquities, Sherif Fathi, along with Dr. Mohamed El-Badry, Egypt’s Ambassador to Berlin, visited the EgyptAir booth. They commended the airline for its impressive presentation and efforts to attract more visitors to Egypt.
At the trade show, EgyptAir introduced new services and promotions to attract more travelers. Their booth highlighted the airline’s expansive network, which includes 85 global destinations, and showcased the latest enhancements to their service offerings.
Key members of EgyptAir’s team, including Tarek El-Adawy, Assistant Vice President for Commercial Affairs, and Tawfik Shalaby, Regional Manager for Germany, engaged in productive discussions with major European travel and tourism stakeholders. These included high-profile meetings with representatives from Helios, OPODO, eTravel, and Trip.com, focusing on partnership opportunities to boost ticket sales.
The event also served as a platform for EgyptAir to explore expanded cooperation with major European airports like Düsseldorf and Hamburg, aiming to enhance their operational ties and service offerings in these key markets.
Additionally, EgyptAir announced a significant technology partnership with PMI FLIGHT, signing a deal to implement NDC API-OUT technology. This agreement is expected to revolutionize the way EgyptAir distributes flight bookings, enhancing efficiency and broadening customer access.
The contract signing, witnessed by Amr Adawi, Head of the Commercial Sector at EgyptAir, and Mohamed el Fouly, Project Manager for the new distribution channels, marks a milestone in EgyptAir’s strategy to innovate and improve sales channels through advanced distribution systems.
In a related development, Egypt’s Minister of Civil Aviation, Sameh el-Hefny, inspected the readiness of Sphinx International Airport in anticipation of the grand opening of the Grand Egyptian Museum. This visit underscored the importance of high service standards and safety for incoming tourists.
Furthermore, EgyptAir Maintenance and Engineering celebrated the renewal of its EASA certification for its stations in Jeddah and Madinah, affirming its commitment to international safety standards and service excellence.
These activities underscore EgyptAir’s proactive approach in strengthening its global presence and enhancing its service capabilities, positioning itself as a leader in the international aviation and tourism markets.
The post EgyptAir Elevates Global Tourism Prospects With Strategic Expansion And Vibrant Showcasing At The 2025 ITB Berlin Travel Show appeared first on Travel And Tour World.
