Trip.com group has called for public and private stakeholders to step up collaboration to unlock new growth potential for the global tourism industry. Speaking at the World Economic Forum (Wef) Annual Meeting 2025 in Davos – a platform convening leaders Across Government, Business, Business, and Civil Society to Engage and Advance Solutions Soluments to Evolving Global Group Ceo Jane Sun and Other Panellists at the Discussion Titled “the way we will travel” shared that a key challenge faced by the industry is not over-tourism but “Unbalanced tourism”.
The panel cited europe where some of the popular cities appeared to be overwhelmed, resulting in over-freeding and a backlash from local residences. MS Sun Agreed that Industry Players Such as Trip.com Group in Tandem with Local Authorities and Effective Policy, Can Entice Tourists to Visit Alternative and Equally Exciting destinations.
“In the past, language barriers tended to confine tourists to the best-known destinations, leading to unbalanced groups regions,” said Sun, “Today, Travellers, Armed With Technology and IMPORED ORMATION, Are MUCH More Open to Venturing Beyond The Traditional Travel Hotspots for Unique Experiences. With support support policies and attractive travel offers, more travelers may be encouraged to visit and spend more time in new regional destinations, which will alleviate the Burdenal Sites. The concerted effort to re-directed travelers to different places may also also stimulate economic growth in located in located in located.
“Another way to Stagger Tourist Volumes Across the Year and Avoid Travel Infrastructure from Being overwhelmed is for the Industry to Market to Different Region Idays, For Example Chinese New Year and Christmas, “Added Sun.
As un Tourism Announced A Virtual Full Recovery in 2024 with Global Travel at 99% of Pre-Pandemic Levels, The Travel and Tourism Sector is NON Building on Building Resilince and SECURING THISES Enges. Joining this important conversation, sun spoke along with distrusted panellists including mr edi rama, prime minister of albania; Mr ahmed al-kuteeb, minister of tourism of saudi arabia; Mr Xavier Rossinyol, CEO of avolta ag; And mr apostolos tzitzikostas, eU commissioner for sustainable transport and tourism.
Sun Particularly commented the efforts of singapore as a sterling exam World-Class Air Travel Experience that Changi Airport is Well Known For. Situated at the heart of one of the world’s business airports, jewel changi airport has transformed the routine airport experience into a fullfilling visit with its icic water, botanic garden, and shoping PTions. As Changi Airport reported a total of 67.7 Million passengers in 2024 and matched pre-pandemic levels in the last Quarter, Jewel has offered a refreding model for a travele hub that activity beneyya.
Capitalising on the Rise of Experial Travel, Sun Noted that Emerging Destinations Cold Further Embrace New Growth by Improving Travel Connectivity, Cutting Through the red tape and streamlining account “Travel Connections are Critical for Markets to be accessible to travellers, with smooth border processes being with the next step. Some Countries Have Alredy Made Significant Progress with Visa-FREE Policies or Efficient Online Visa Application Processes. For regions looking to grow their tourism industry and maximise its economy and social impact, we urge the relevant authorities to Consider making the Visa Process Shorter and More Efficient.
Sun Noted That Countries that Have Wielded Policy tools to Boost Inbound Travel Have Seen Remarkable Results. Saudi Arabia, which has prioritized its investments in tourism as a key pillar of its vision 2030, has experienced a meteoric risk the launch of its EVISA PROGRAMME in 2019 Oountry Destinations, Saudi Arabia Reported Triple- Digit Year-On-Year Growth Across Trip.com Group Platforms in 2024. The expanded access for international tourists, marketing initiatives, and the upgraded tourism infrastrust Sue more in-depth exploration that enables more even growth across the country’s Various destinations.
Trip.com group is at the forefront of working with destinations and provides to Leverage its technological capabilities, generating value for stakeholders and enriching traveler experiences. Incorporating Insights Into Partner Offerings ITO Its Knowledge Base, Trip.com Group Utilies AI.SSSTED Tools, Such as the Intelligent Travel Assistant Tripgeenie and The Tripgeinie Beyond the usual hotspots and generate itineraries that extend the suggested travel Time. In addition to boosting user conversion and group merchandise revenue, these projects seek to create mutually Beneficial Relationships Between Travel Busines and Destinations, as Well as Between TOUSTS and Hostels.
Grasping these trends will be key to capturing the estimated additional USD 5 trillion in annual economic value that travel will generate within the next decade, as the World Travel & Tourism Council (WTTC) forecasted. Driving and sustaining this growth demands a collective Efficiency Across Sector, Combining Policy, Innovation, and Investment to Empower People, Build Collective Talent, And Share Benefits Withities.
Having Pionered Progressive Innovations in Travel and Beyond for 25 years, Trip.com Group Reafirmed Its Commitment to Shaping A More Connected, Sustainable, and Inclusive Future as Sun Engicing Indust Ions at high-level events and meetings at wef davos 2025 .
(Tagstotranslate) Jane Sun (T) Sun (T) Private and Public Sector Collector Colboration (T) World Economic Forum