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In line with its one-company strategy, the A&K Travel Group (AKTG), parent company of Abercrombie & Kent (A&K) and Crystal, announced two new appointments that reflect its commitment to boosting trade within the Asia-Pacific region.
The company appointed Susan Haberle as vice-president of sales for Australia and New Zealand (AU/NZ) and Tony Archbold as vice-president of sales for Asia.
Both Haberle and Archbold will oversee A&K and Crystal brands within their respective regions.
At the same time, A&K Travel Group welcomed Sada Memic into the newly created role of Director of Sales and Reservations Center APAC, for AKTG brands, following the announcement of Ann-Marie Chapman’s promotion to global vice-president of education, sales, and service. .
Memic joins the firm with extensive experience in both the travel sector and the luxury property market, specializing in exceptional channel engagement and service excellence.
These strategic appointments are part of a broader strategy to reinforce AKTG’s market presence in the APAC region and come at a pivotal time for the company, as it embarks on an exciting period of transformation, including a major brand refresh and significant investment in product development.
AKTG is set to offer an even more compelling and diverse range of luxury travel experiences, ensuring that both A&K and Crystal remain at the forefront of luxury travel.
The renewed focus and energy are aimed at strengthening AKTG’s commitment to its trade partners across the Asia-Pacific (APAC) region, setting the company up for further growth in both brands, including an expansion of the on-road sales trade team who will represent both A&K and Crystal.
Meet the new executives
Susan Haberle, an experienced industry leader with a strong track record of success, brings with her a wealth of expertise in luxury travel.
Her deep understanding of the market will be instrumental in advancing AKTG’s goals in AU/NZ.
Tony Archbold, a veteran sales professional with extensive knowledge and experience in the Asian market across various sectors of the industry, will take the lead on sales strategy in Asia whilst working closely alongside A&K and Crystal’s Asia director of sales Evon Ler.
AKTG managing director for Australasia, as well as A&K and Crystal executive vice-president for Asia-Pacific sales Debra Fox remarked: “We are delighted to congratulate Haberle and Archbold in their new roles within AKTG. This is an incredible time for us. With Susan and Tony at the helm of our sales team in AU/NZ and Asia, we are confident that we will continue to lead the way in the region’s luxury travel market.”
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