by Vijaylakshmi 
abCoffee, the pioneering tech-enabled grab-and-go coffee chain, has reached a significant milestone with the opening of its 50th store within a span of just two years, establishing itself as the fastest-growing player in the industry. Based in Mumbai, the innovative coffee company announced the inauguration of four new outlets, surpassing the coveted 50-store mark.
Driven by a mission to democratize specialty coffee and make it accessible to all, abCoffee has disrupted the market with its simple philosophy that great coffee need not be a luxury.
To commemorate this achievement, abCoffee is delighted to offer its Signature Cold Coffee at an exclusive price of just Rs. 50 across all outlets today. This special promotion reflects the brand’s appreciation for its loyal customers and shares the joy of this milestone with them.
“Our journey from our inaugural outlet in Versova-Andheri West in June 2022 to now 50 locations has been remarkable. With a strong focus on customer satisfaction, love for our guests, and robust technology-enabled backend operations, we are well poised to achieve our target of 150 outlets by March 2025, bringing our exceptional coffee experience to even more people across India,” said Narsaya Gajji, VP Operations of abCoffee.
The brand’s grab-and-go format, coupled with specialty coffee offerings and advanced backend operations, has facilitated the serving of over 500,000 coffees in a remarkably short timeframe. Committed to quality, abCoffee sources 100% Specialty Coffee beans from India’s premier coffee plantations, resulting in an impressive customer loyalty rate of 61% and leading NPS rating in its category.
With the launch of new outlets and a commitment to enhancing the coffee experience, abCoffee continues to set new benchmarks in the Indian coffee industry. Their journey, characterized by rapid expansion and a steadfast dedication to making specialty coffee accessible through technology, is poised for even greater milestones ahead.
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